
07 2017 November
What I Learned By Predicting Trends For 8 Years (And Almost Becoming A Futurist)
I have often resisted describing myself as a futurist. To me, a futurist was someone who offered an ambitious prediction of the far future —...
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02 2017 November
The Ad Council Helps Connect Creative Marketing Pros With Nonprofits
I admit that despite my many years working in marketing and advertising I have never been lucky enough to work on an Ad Council pro...
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01 2017 November
A Store With Nothing To Sell Helps You Reclaim Your Online Privacy
Visit this "Data Detox" store to take back control of your online privacy.
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31 2017 October
Flavor Changing Skittles And Other Fun Halloween Stories
Given next week is Halloween – I thought it fitting to share a few related stories this week. The first is about Skittles “Trick Plays”...
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30 2017 October
The App That Lets You Brag About Disconnecting
As more experts suggest that we should all stop bragging about how many hours we work, this app from Ariana Huffington is timely as it rewards...
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27 2017 October
Stop Selling Products & Services and Sell Projects Instead
This post from GlaxoSmithKline exec Antonio Nieto-Rodriguez really got me thinking about a new way of selling. Rather than focusing on products or experiences, this article argues...
Read Now26 2017 October
Snickers Launches Plan To Sell Candy Bars Based On Emotions
Forget using tech and big data for personalization – Snickers has a better idea … just let people tell you how they are feeling. The new versions...
Read Now25 2017 October
Nissan Will Make Its Electric Cars “Sing” To Protect Pedestrians
Electric cars are too quiet. For years, unsuspecting pedestrians accustomed to listening for cars would walk into the road in front of electric cars, unaware of their...
Read Now24 2017 October
Why You Can Focus In A Noisy Coffee Shop, But Not A Noisy Office
For years one of my favorite tools for writing is a website called Coffitivity which simulates the background noise of a coffee shop. I find this little...
Read Now23 2017 October
How Diverse Are US Newsrooms? Not Very …
In this data visualization, the shift in diversity of both race and gender in newsroom staff and leadership across the country is analyzed with some...
Read Now20 2017 October
Google’s Cupcake Problem Shows The Dangers Of Tunnel Vision
Recently Google engineers tested a Maps feature that equated the distance you walk to a number of mini-cupcakes you would burn off in equivalent calories....
Read Now18 2017 October
BBC Newscaster Realizes On Air That A Story Isn’t Newsworthy
In this short video of a BBC newscaster reporting about the “Royal Baby” announcement, you see a rare moment of truth where newsman Simon McCoy...
Read Now17 2017 October
How Chicken Feathers Could Be The Future Of Home Insulation
It takes some serious Non-Obvious thinking to dream up using discarded chicken feathers as a super efficient home insulation material – but that’s the idea...
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