31 2006 January
Do Impressions Matter in Search Marketing?
For clients new to search marketing, I have often explained the concept to them as "only paying for results." In effect, the beauty and sales...
Read Now25 2006 January
Going Micro: Affiliate Marketing Online Finds a Niche
Here’s a question. If you are a marketer trying to reach consumers, would you rather hit 500,000 people in one site, or use 1,000 different...
Read Now10 2006 January
Google Outsells Sun in Enterprise Hardware?
Among the many hidden legs of Google is the enterprise platform search product that they have available for large customers who need a solution that...
Read Now09 2006 January
TrendSpot: The Rise of Human Search Filters
The Trend:The same perceived lack of structure on the web that originally led Jerry Yang to create the first Yahoo Internet Directory is causing one...
Read Now17 2005 November
The Perfect Handbag
For a woman, the perfect handbag is an illusion worth chasing. Handbags are not functionality, they are an expression of style and personality. As a...
Read Now10 2005 November
Marketing to Mindsets
I had a chance to spend some time on the beta version of Yahoo Mindset, an intent driven search tool offering an interesting new model...
Read Now19 2005 October
BLOG = Better Listing On Google
Shawn Gold shared this great soundbite at the AdTech conference in Chicago more than a month ago, and it stuck with me as a wonderful...
Read Now20 2005 September
Collective Voice and Blogs
The theory of an encyclopedia built through the collective contribution of thousands of laypersons seems to defy logic. After all, how can you rely on...
Read Now09 2005 September
Google Adsense vs. Yahoo/Overture Sponsored Search – An Advertiser's Review
As an advertiser from an agency who has worked with both systems for more than a year now, placing multiple client campaigns, here’s my take...
Read Now25 2005 August
Contextual Advertising – The Cure for Database Poisoning
Whoever has the misfortune of the email address bob@bob.com definitely hates me. If he exists, I’d like to apologize to him for the hundreds of...
Read Now22 2005 August
Are Bloggers the Historians of our Time?
This weekend I came across Joel Achenbach’s weekly article in the Washington Post Magazine on the topic of blogs. In it, he satirically notes the...
Read Now19 2005 August
Geotagging, Virtual Earth, and Local Search
With all the recent press about the largely two player race towards local search with Yahoo and Google battling for control of the bulk of...
Read Now16 2005 August
The Rule of Recency – Why Updating Content Matters
A recent ad in the Washington Post takes aim at the Monster.com’s of the Internet who have taken away ad revenue from job classified ads...
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