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While the bold claims of changing retail from smart tile maker Pavegen may feel a bit overblown, this one small side street in London is taking an interesting approach to combining what is essentially an energy recycling idea (tiles which can convert the kinetic energy of footsteps into usable electricity) with new retail incentives like … Read more
What if every retailer could implement surge pricing for products on their physical shelves or online stores based on who you are, what you like and the other data they have collected (or purchased) about you? It is a new world where every interaction you have as a brand could be tailored not only from … Read more
With the number of new gadgets constantly coming out, it can be paralyzing to have to sort through all the reviews, unboxings and online analysis. Best Buy has a bold solution: to let consumers try gadgets before they buy them. Clearly consumers need help figuring out the best product for them … and if this … Read more
What do cinnamon buns, lingonberries and assemble-yourself-bookcases smell like? IKEA … and soon you can bring that smell home in a fragrance developed by independent Swedish fragrance creator Byredo. The idea is an interesting exploration of how broadly a brand experience could go. Given the power of smell to evoke memory, something like this could … Read more
In a world that seems filled with bullshit, it is a voyeuristic thrill to see those all too rare moments when it all comes tumbling down. The article linked below from New York Post is one of those moments, as writer Maureen Callahan goes behind the scenes at the GOOP Health and Wellness Summit hosted … Read more
As I sat bombarded with the same stories over and over this week, I found myself longing for something different. I feel that way a lot. So this week, my curated stories deliver on just one promise: they are genuinely fascinating ideas for products and services. From a slow checkout line designed to offer a … Read more
This week I kept seeing the recurring theme of convenience. Whether it was a story about how cell phones can be used for monitoring disease carrying mosquitos to a new Amazon Echo Virtual Stylist that will judge your new outfit. There is a new portable scanner that will test the pesticides in your fruit and … Read more
This week the FTC sent warning letters to more than 90 “influencers and marketers” as a reminder to disclose when social media posts are paid for by advertisers. The move comes in a week filled with stories about the nature of influencer marketing, the sad reality of what it takes to be popular today and exactly … Read more
As you know, this weekly post is a collection of interesting stories, but today I was inspired to try something different. Rather than sharing individual stories, I’m going to make connections and instead share three themes with multiple stories, along with a collection of links to stories that caught my attention this week. In the … Read more
This week’s stories span from a new design for the many buttons on Japanese toilets to a deeper look at the flaws inside one of the most frequently used metrics in business to measure loyalty: the Net Promoter Score. Other stories that stood out this week were a Swedish coughing billboard that may or may … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
