08 2005 September
Word of Mouth Marketing is not just Buzz
Whenever I describe the power of word of mouth marketing for clients, I’m careful to avoid putting the term "buzz" in the same sentence. While...
Read Now27 2005 July
Announcing a Blog Social Network Experiment
Connecting with an influential group of individuals is a necessary component of every viral marketing campaign. In any social network, there are the groups of...
Read Now22 2005 July
Social Networks and Blogs to Save a Life
The response over the past few days in support of Shari has been immense across the Blogosphere — a stunning example of the power of...
Read Now25 2005 May
eBay and Online Reputation Systems
Just a few weeks ago I got my blue star on Ebay. Aside from signifying that I’ve now successfully bought or sold 50 pieces of...
Read Now