The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

How Social Media Will Change History

There is a cliche that many people often share about history, and how it is written by the victors. The conquerors across the world, for the most part, are the ones who transcribed the history for others to read. We have terms like “revisionist history” to account for the fact that we realize the truth … Read more

I Am Sooo NOT Tweeting This!

Sometimes I think I live an overtweeted life. I'm on nearly every social network and I revel in the instant-on real time pleasure of knowing what people are craving or bitching about anywhere in the world at any given moment. Despite the incessant distraction of this "ambient awareness" – I'm a keen believer too that … Read more

The Greatly Exaggerated Death Of The "Who's Who" List?

Are you old enough to remember the "Who's Who" list? Actually, it's not just one list but many companies that offer these sorts of lists. Usually they are billed as professional networking groups of influential people and they actively recruit new members through flattering emails and letters talking about "exclusivity" and "rare achivements." In the … Read more

How To Cost Less Without Lowering Your Price

Do you know how much your product or service costs? Hint: it's not the price you are asking for it. In global warming terms, environmental cost is commonly referred to as a "footprint." Most people understand that an environmental footprint of a product or company isn't just about the manufacturing, but also the process of … Read more

When Conversation Doesn't Matter

People who work in social media spend a lot of time talking about conversation. We (I include myself in this category) talk about having a dialogue with customers, about encouraging two way interactions and generally being more open with how business communicates. But does the weary business traveller finally arriving at her hotel after a … Read more

Refocusing On The "Now"

Something is changing in the world of interactive marketing. For five years now I've written about the intersection of all kinds of marketing, ranging from talking about television and "traditional" media to newer social forms of media. Through it all I have tried to focus on trends happening in the marketing world with an aim … Read more

Why I Didn't Buy An iPhone

Earlier this weekend, I sent a tweet noting that I was in the market for a new phone as I looked to upgrade my cell phone contract with AT&T and I mentioned that I was considering an iPhone. As I expected, I was immediately responded to by over a dozen folks talking about how much … Read more

Your Brand Is Not Batman

Today I had the chance to take part in an entertaining panel moderated by my friend Debbie Weil all about blogging and social media as part of a book launch event for David Meerman Scott's new book, World Wide Rave. Along with me on the panel were Greg Verdino, a fellow blogger and agency guy … Read more

Customer Satisfaction Doesn't Matter

I'm a satisfied cable television customer. My TV signal generally works, I have it bundled with my home internet access and in four years of service I've only had one issue, and it was fixed relatively quickly. The price I pay is average, and though I'm not getting a great deal, I'm also not getting … Read more

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact ROHIT

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message