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People who work in social media spend a lot of time talking about conversation. We (I include myself in this category) talk about having a dialogue with customers, about encouraging two way interactions and generally being more open with how business communicates. But does the weary business traveller finally arriving at her hotel after a … Read more
Yesterday I made a joke. It was April Fool's Day and in my April 1st blog post I decided to announce that I would only focus on the "right now" and devote my blog to talking about Twitter. Some people got the joke, while others loved the idea of another blog about Twitter. My point … Read more
Something is changing in the world of interactive marketing. For five years now I've written about the intersection of all kinds of marketing, ranging from talking about television and "traditional" media to newer social forms of media. Through it all I have tried to focus on trends happening in the marketing world with an aim … Read more
Earlier this weekend, I sent a tweet noting that I was in the market for a new phone as I looked to upgrade my cell phone contract with AT&T and I mentioned that I was considering an iPhone. As I expected, I was immediately responded to by over a dozen folks talking about how much … Read more
Today I had the chance to take part in an entertaining panel moderated by my friend Debbie Weil all about blogging and social media as part of a book launch event for David Meerman Scott's new book, World Wide Rave. Along with me on the panel were Greg Verdino, a fellow blogger and agency guy … Read more
I'm a satisfied cable television customer. My TV signal generally works, I have it bundled with my home internet access and in four years of service I've only had one issue, and it was fixed relatively quickly. The price I pay is average, and though I'm not getting a great deal, I'm also not getting … Read more
In India, there are over 1000 varieties of mangoes. The fruit is used for everything from drinks to cooking – and it is pickled, stewed, juiced and even used for medicinal purposes. What you may not know about Indian mangoes is that until 2007 there had been an 18 year ban on importing them into … Read more
Every good marketing plan I have ever seen has the same piece of critical information to answer the biggest question of all: who is our target market? This is not about creating useless age demographics to segment an audience by what you think you can measure. It is about painting an idea of who the … Read more
There’s a singer named Israel Kamakawiwo from Hawaii that I first rediscovered during a good friend’s wedding. You may not know who he is by name, but you have probably heard his often replayed rendition of "=Over The Rainbow" at some point in your life. It was the song that my friend came down the … Read more
Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be involved in, and you could arguably call my second book, though I am sharing author credit with 236 other authors I highly respect. The book is called Age of Conversation … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
