13 2009 May
The Greatly Exaggerated Death Of The "Who's Who" List?
Are you old enough to remember the "Who's Who" list? Actually, it's not just one list but many companies that offer these sorts of lists....
Read Now22 2009 April
How To Cost Less Without Lowering Your Price
Do you know how much your product or service costs? Hint: it's not the price you are asking for it. In global warming terms, environmental...
Read Now20 2009 April
When Conversation Doesn't Matter
People who work in social media spend a lot of time talking about conversation. We (I include myself in this category) talk about having a...
Read Now02 2009 April
The Real Joke About Marketing: Lack Of Integration
Yesterday I made a joke. It was April Fool's Day and in my April 1st blog post I decided to announce that I would only...
Read Now01 2009 April
Refocusing On The "Now"
Something is changing in the world of interactive marketing. For five years now I've written about the intersection of all kinds of marketing, ranging from...
Read Now29 2009 March
Why I Didn't Buy An iPhone
Earlier this weekend, I sent a tweet noting that I was in the market for a new phone as I looked to upgrade my cell...
Read Now11 2009 March
Your Brand Is Not Batman
Today I had the chance to take part in an entertaining panel moderated by my friend Debbie Weil all about blogging and social media as...
Read Now17 2009 February
Customer Satisfaction Doesn't Matter
I'm a satisfied cable television customer. My TV signal generally works, I have it bundled with my home internet access and in four years of...
Read Now10 2009 February
A Marketing Lesson From Landlocked Mangoes
In India, there are over 1000 varieties of mangoes. The fruit is used for everything from drinks to cooking – and it is pickled, stewed,...
Read Now05 2008 December
Savvy Aunties And Your Underappreciated Customers
Every good marketing plan I have ever seen has the same piece of critical information to answer the biggest question of all: who is our...
Read Now15 2008 November
Something to Believe In
There’s a singer named Israel Kamakawiwo from Hawaii that I first rediscovered during a good friend’s wedding. You may not know who he is by...
Read Now29 2008 October
Buy My Second Book Today (And Save The World)
Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be...
Read Now18 2008 September
The Real Secret To Networking: Be Approachable
A few weeks ago I gave a different kind of presentation to what I’m used to giving. It was to a room full of young...
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