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In India, there are over 1000 varieties of mangoes. The fruit is used for everything from drinks to cooking – and it is pickled, stewed, juiced and even used for medicinal purposes. What you may not know about Indian mangoes is that until 2007 there had been an 18 year ban on importing them into … Read more
Every good marketing plan I have ever seen has the same piece of critical information to answer the biggest question of all: who is our target market? This is not about creating useless age demographics to segment an audience by what you think you can measure. It is about painting an idea of who the … Read more
There’s a singer named Israel Kamakawiwo from Hawaii that I first rediscovered during a good friend’s wedding. You may not know who he is by name, but you have probably heard his often replayed rendition of "=Over The Rainbow" at some point in your life. It was the song that my friend came down the … Read more
Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be involved in, and you could arguably call my second book, though I am sharing author credit with 236 other authors I highly respect. The book is called Age of Conversation … Read more
A few weeks ago I gave a different kind of presentation to what I’m used to giving. It was to a room full of young professionals from all kinds of industries. Not a marketing group or even people who’s careers had anything to do with marketing. The event was through a group called NetSAP, which … Read more
Every once in a while, you see an example of a campaign or product that demonstrates a little too clearly the negative side of marketing and makes you just a little embarassed about your career choice. If you spend any amount of time watching ads during cartoons on Saturday morning, you’ll pretty quickly see what … Read more
This is a post about three things going on right now that I’d like to ask for your vote for. The first two are panel sessions that I quietly proposed for next year’s SXSW conference which are now online and ready for voting. For those of you who were there this year, you might remember … Read more
There is a myth in marketing today that many people blindly believe about sponsoring events … that you always need exclusivity. The benefits of being an exclusive sponsor are easy to list, but there are some less considered negative aspects that could end up doing more harm to your brand than good. Let’s look at … Read more
I spent the morning today at a press event for a handful of Lenovo’s athlete bloggers all talking about their experience of blogging during the Olympics. The three participants we had were Peter Lopez (a Peruvian Tae Kwon Do athlete), Carissa Gump (an American weightlifter), and Seth Kelsey (an American fencer). The event was slightly … Read more
The one thing I always relearn every time I return to Asia is the art of bargaining. It is one that is strangely missing from most people’s daily lives if they live in America. Perhaps that is the reason many Americans are so bad at it. When you live in a culture where bargaining is … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
