11 2008 June
Why People Buy Sunglasses On The Street
Last week when I was in NY, I passed a street vendor selling sunglasses for $5 a pair. They were clearly copies of best selling...
Read Now08 2008 April
Marketing In The Age Of Disposable Email
Some guy named Bob probably hates me. I don’t know him and he doesn’t know me … but he’s the unfortunate registrant of Bob.com and...
Read Now06 2008 April
How Malcolm Gladwell Proved There Is Such A Thing As Karma
This past weekend, I had the lucky chance to connect with more than 85 marketing bloggers at Blogger Social – an event put together mainly...
Read Now24 2008 March
My 500th Blog Post – A Big Thank You
Today is my 500th post here at Influential Marketing (not counting guest posts), so I wanted to do something significant. Over the past three years,...
Read Now12 2007 November
Handing Over the Keys to Influential Marketing (and Having a Baby)
As I have shared with many folks over the past few weeks, my wife and I are expecting our second baby any day now. It...
Read Now06 2007 November
The Great Recycling Myth and Your Marketing Data
With all of the attention on global warming and what each of us could do, there is an interesting paradox that you may not realize...
Read Now04 2007 November
Media Sunday – 3 Interviews and an Award
I have an unwritten rule on my blog that I try to do my best to follow – and that is to avoid flagrant self...
Read Now25 2007 October
A Recap of Ideas from Nielsen's CGM Summit 2007
I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients...
Read Now23 2007 October
What You Can Learn About Marketing From the Brazilian Soccer Team
Have you ever played soccer with a Brazilian? On the soccer field, there are many styles that you come to recognize if you have played...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now24 2007 September
8 Unique Reasons People Like Twitter (And Why Microblogging Matters)
On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity. Who has...
Read Now05 2007 September
The Disturbing Truth About TV News in America
Football season is starting again and this year NBC has the rights to broadcast a portion of the NFL games and along with their coverage...
Read Now19 2007 July
A Campaign for Taxi Justice From A Crusading Cabbie
I used to sit in the front seat of a taxi. In Australia, if you are male and riding in a cab alone – it...
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