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Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a Grand Prix award in three categories simultaneously–direct, cyber and PR– something that had never happened before in the 50+ year history of the show. Contrary to what you might expect, … Read more
There are generally three kinds of ideas. The most popular two are the ones that you act on right away and those that you never do anything about. Those are the majority. Most of us love the third kind. Those are the ideas that are too big or complex or important to do quickly, but … Read more
Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program to get 100 influencers to take the car on an extended test drive for 6 months as part of the Ford Fiesta Movement. The event was a gathering designed to … Read more
Yesterday I wrote a post about what all PR people should know about journalists. One of the most frequent comments to that post was a request from many readers that I take the opposite approach and share what journalists and the media should know about PR people. So here's a starting list of what media … Read more
There was a movie released several years ago where Mel Gibson played a character that was struck by lightning and all of a sudden was able to hear women's thoughts. His character was an ad agency executive (the unfortunate default Hollywood stereotype of choice to signify that he was a bit of an ass), and … Read more
Several weeks ago, BusinessWeek columnist Jon Fine shared a term in one of his predictions for 2009 that was intriguing because of how it describes a growing phenomenon in media today … the rise of the shadow media. The shadow media are the professional journalists, writers, editors and thought leaders who have been displaced either … Read more
Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be involved in, and you could arguably call my second book, though I am sharing author credit with 236 other authors I highly respect. The book is called Age of Conversation … Read more
I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding a book in your hands. More and more recently I have been books become a brilliant marketing tool for everyone, from political candidates to technology companies. Along the way, there … Read more
News doesn’t really go away ever, it just gets pushed further down search results. If you had to single out one of the greatest impacts of the Internet on the traditional news media, it would likely be that now just about anyone has access to an instant archive of information from just about any time. … Read more
Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over, … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
