13 2008 June
Speaking To A Room Full Of Speakers at BlogPotomac
Last night I had an interesting challenge: to speak at the Speaker’s Dinner before BlogPotomac (a gathering discussing social media right here in the DC...
Read Now09 2008 June
Why Sprint's New Campaign Wins Only 50% Of Their Battle
As I tour around at events talking about why brands need to have a personality, a question that comes up often is about which brands...
Read Now08 2008 April
Marketing In The Age Of Disposable Email
Some guy named Bob probably hates me. I don’t know him and he doesn’t know me … but he’s the unfortunate registrant of Bob.com and...
Read Now04 2008 March
The New Truth of "Circular Public Relations"
Everyone you talk to in the public relations industry knows that the field is evolving. The most often cited proof people point to is the...
Read Now14 2008 January
Inside the 5 Badges of the Conference Caste System
At every conference or tradeshow, you get a badge. I have a box full of them on my desk, an increasing number of them with...
Read Now20 2007 December
The PR Revolution Amazon's Kindle May Be Bringing
Do you have a Kindle yet? All the buzz about the Wii aside, the most lusted after gift this holiday season for media pros may...
Read Now04 2007 December
Announcing The Ultimate Marketing Bookstore
Several months ago I participated in the LitLiberation Blogger Challenge launched by my friend Tim Ferriss to try and raise money for DonorsChoose.org (a site...
Read Now29 2007 November
Guest Post: The Added Value of Social Networks in Pitching
By Lee Odden Several times a day a pitch comes in via email, Facebook message or other means (Twitter) announcing an event, a new venture,...
Read Now21 2007 November
Guest Post: The Art & Science of Story
By Kevin DuganStory telling has made me a better communicator. It’s even driven my latest impulse purchase. Even the discovery of the Romulus and Remus...
Read Now05 2007 November
Spamments and Spamversations: How Do You Stay Out of Unwanted Conversations?
There has been a firestorm of discussion lately after Chris Anderson, editor of Wired Magazine and author of the long tail recently "outed" all the...
Read Now08 2007 October
The Future of PR Means Dumping The Inferiority Complex
Last week on Thursday I spent the day at the TurnPROn event in San Francisco focused on the future of public relations. It was hosted...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now07 2007 September
The Ogilvy Blogger Outreach Code of Ethics (Beta Version)
One of the recent threads of conversation you might have picked up on in several circles is a backlash from bloggers against marketing and PR...
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