01 2018 August
Binge Rooms: The Ultimate Immersive TV Experience
Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me...
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29 2018 June
How Hot Dog Water Became The Hottest New Health Drink In America
Hot Dog Water officially launched this week and you can have some for just $38 a bottle. Before you roll your eyes in disgust, would...
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07 2017 November
What I Learned By Predicting Trends For 8 Years (And Almost Becoming A Futurist)
I have often resisted describing myself as a futurist. To me, a futurist was someone who offered an ambitious prediction of the far future —...
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20 2017 October
Google’s Cupcake Problem Shows The Dangers Of Tunnel Vision
Recently Google engineers tested a Maps feature that equated the distance you walk to a number of mini-cupcakes you would burn off in equivalent calories....
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17 2017 October
How Chicken Feathers Could Be The Future Of Home Insulation
It takes some serious Non-Obvious thinking to dream up using discarded chicken feathers as a super efficient home insulation material – but that’s the idea...
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26 2017 August
How A Small Food Tour Explains Arab Culture In Michigan
Five years ago, Devon Akmon, director of the Arab American National Museum in Dearborn, Michigan was inspired by a food tour experience to create something...
Read Now24 2017 August
The Mask That Displays Your Emotions In Real Time
Rather than wearing your emotions on your sleeve, a new product called the Hyperface lets you wear them on your face. The idea from London-based...
Read Now23 2017 August
Books Are Getting “Swearier” And This Is What It Means …
Apparently the shift towards swear words in book titles and content has not gone unnoticed by researchers. As Cory Doctorow notes in this article: “books...
Read Now31 2017 July
How “The Backscratchers” Are Reinventing The Agency Model
Back when I worked in the agency world, I remember the angst every time an unreasonable demand came in from a client without a “proper”...
Read Now14 2017 July
Fender Uses eLearning To Help Guitarists Not Give Up So Easily
For anyone who has ever aspired to play the guitar, taken a few lessons and then given up … Fender has a new solution to...
Read Now02 2017 July
New Mortgage For Millennials Offers Free Avocado Toast (Seriously)
Sure it is easy to poke fun at those quirky hipsters and their strange dietary choices but SoFi Mortgages is one brand taking a totally different approach....
Read Now28 2017 June
Netflix Lets Kids Choose Their Own Adventure In New Episode
What if you could craft your own story in a television episode? Netflix is experimenting with letting kids do exactly that in a new episode...
Read Now22 2017 June
The Surprising Brand That Won Big At Cannes
The most famous portraits in history are all painted from the torso up. That was the interesting insight from Ogilvy that led to this campaign...
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