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Non-Obvious Strategy

post thumbnail for Magazines Create Empathy That Can Change the World. Here’s How To Save Them.

30 2022 June

Magazines Create Empathy That Can Change the World. Here’s How To Save Them.

Unlike a lot of online content, the stories and images in magazines are usually professionally produced by real talented editors and creators. The long take they regularly offer is unique and their ability to select and publish stories that are timely without feeling outdated is a constant inspiration for me to try and do the same.

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post thumbnail for Dan Pink on Finding Big Ideas, the Truth About Regret and the Best Timing For Anything

20 2020 October

Dan Pink on Finding Big Ideas, the Truth About Regret and the Best Timing For Anything

This week on the Non-Obvious Insights Show, Dan Pink shares his process behind finding big ideas for his books (and why sometimes he abandons an...

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post thumbnail for Guy Kawasaki on How to Find Remarkable People | Non-Obvious Insights Show

24 2020 September

post thumbnail for Jeffrey Selingo on How To Actually Get Into College | Non-Obvious Insights Show

17 2020 September

post thumbnail for The Non-Obvious Insights Show – Episode #232

27 2020 August

The Non-Obvious Insights Show – Episode #232

In this episode, we talk about … Why the Republican National Convention was a flop (read the full article) The biggest secret about competing on...

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post thumbnail for Branding Lessons From the Shady History of the Oreo Cookie

22 2020 August

Branding Lessons From the Shady History of the Oreo Cookie

I love a good branding story and the history of the Oreo cookie has plenty of fascinating hooks. The story starts with two feuding brothers, Joseph and Jacob...

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post thumbnail for The Non-Obvious Insights Show – Episode #231

20 2020 August

The Non-Obvious Insights Show – Episode #231

In this episode, we talk about … Lessons in humble creativity from the best small agency in America Transparent toilets and they might actually work...

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post thumbnail for Non-Obvious Insights Show – Episode #230

13 2020 August

Non-Obvious Insights Show – Episode #230

Stories featured on the show this week: One thing that could eliminate fake news How Japan’s “culture of cute” traps women An inside look at...

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post thumbnail for The Non-Obvious Insights Show – Episode #229

06 2020 August

post thumbnail for The Non-Obvious Insights Show – Episode #228

30 2020 July

post thumbnail for Trader Joe’s and the Slow Death of Brand Personality

22 2020 July

Trader Joe’s and the Slow Death of Brand Personality

Update – Two weeks after this post was originally published, Trader Joe’s issued a new statement sharing that they do not consider these brand names...

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post thumbnail for How Researchers Trained and Created AI With Psycopathic Tendencies

21 2020 July

How Researchers Trained and Created AI With Psycopathic Tendencies

What happens when you train an AI algorithm only with murderous images from horror films or macabre photos from the Internet? A seriously disturbed AI,...

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post thumbnail for The Truth About Fox News: It Isn’t Fake.

20 2020 July

The Truth About Fox News: It Isn’t Fake.

Calling Fox News fake is a common theme among the people in my social media circles, but I have long been curious about their reporting...

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