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Ideas

post thumbnail for How Hot Dog Water Became The Hottest New Health Drink In America

29 2018 June

How Hot Dog Water Became The Hottest New Health Drink In America

Hot Dog Water officially launched this week and you can have some for just $38 a bottle. Before you roll your eyes in disgust, would...

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post thumbnail for The Passive Future Of Learning: How To Learn Piano In An Hour

25 2018 June

The Passive Future Of Learning: How To Learn Piano In An Hour

Imagine learning a new skill such as playing the piano or reading braille in as little as an hour. That may soon be a reality...

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post thumbnail for How Brands Become Fixers Of Everything From Potholes To Fake News

15 2018 June

How Brands Become Fixers Of Everything From Potholes To Fake News

Domino’s just started fixing potholes on roads, to help your pizza get delivered undisturbed. In response to news stories of kids getting fined by overzealous...

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post thumbnail for How To Reinvent A Brand: Lessons From Kodak, Blackberry and Crayola

11 2018 June

How To Reinvent A Brand: Lessons From Kodak, Blackberry and Crayola

This week Crayola branched out in a new direction by launching its own line of colorful beauty products. In the same week, Blackberry continued their...

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post thumbnail for Why We Love Fake Stories, Perfume That Smells Like Nothing And My Slides From SXSW

15 2018 March

Why We Love Fake Stories, Perfume That Smells Like Nothing And My Slides From SXSW

I spent the early part of this week at SXSW and one of the themes of my talk (see slides here) was our shifting relationship...

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post thumbnail for Nissan Will Make Its Electric Cars “Sing” To Protect Pedestrians

25 2017 October

Nissan Will Make Its Electric Cars “Sing” To Protect Pedestrians

Electric cars are too quiet. For years, unsuspecting pedestrians accustomed to listening for cars would walk into the road in front of electric cars, unaware of their...

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post thumbnail for How Chicken Feathers Could Be The Future Of Home Insulation

17 2017 October

How Chicken Feathers Could Be The Future Of Home Insulation

It takes some serious Non-Obvious thinking to dream up using discarded chicken feathers as a super efficient home insulation material – but that’s the idea...

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post thumbnail for Peercel Lets You Ship Packages By Sending Them With Strangers

11 2017 September

Peercel Lets You Ship Packages By Sending Them With Strangers

What if you could have a stranger hand deliver your package internationally? While intriguing on paper this idea has many challenges given security concerns and...

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post thumbnail for Japan’s Hottest Wedding Photo Trend: Couples Sealed In Airtight Plastic

04 2017 September

Japan’s Hottest Wedding Photo Trend: Couples Sealed In Airtight Plastic

Nothing says forever like getting vacuum sealed in plastic to be photographed with your newly beloved. Tokyo-based photographer Haruhiko Kawaguchi describes his quirky portrait idea as...

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post thumbnail for Canada Offers Third Gender Option Of “Intersex” For Passports

01 2017 September

Canada Offers Third Gender Option Of “Intersex” For Passports

On August 24th the Canadian government approved a provisional measure to allow individuals who identify as neither male nor female to select a gender neutral...

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post thumbnail for The NuturePod Offers A Scary Prediction Of Future Parenting

16 2017 August

The NuturePod Offers A Scary Prediction Of Future Parenting

Sometimes art is the best way to shine a lens on how our culture may be changing for better … or worse, as is the...

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post thumbnail for IKEA Creates 72 Regional Versions Of Its Iconic Catalog … Here’s Why

10 2017 August

IKEA Creates 72 Regional Versions Of Its Iconic Catalog … Here’s Why

This week IKEA will release its new 2018 catalog, and this timely piece looks at how a small internal army of hundreds of photographers, art...

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post thumbnail for The Future of Elevators Could Go Sideways

06 2017 August

The Future of Elevators Could Go Sideways

What if elevators went sideways? They might soon thanks to a new system invented and being tested by German elevator producer ThyssenKrupp which aims to...

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