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post thumbnail for Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)

20 2014 February

Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)

If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets....

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post thumbnail for The HSBC Story: How To Squander Great Advertising And Lose A Customer For Life

03 2013 December

The HSBC Story: How To Squander Great Advertising And Lose A Customer For Life

In case you hadn’t noticed, your bank wants to upsell you more services – and sometimes that’s not a bad thing. Unless your bank happens...

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post thumbnail for 10 Smart Ways TurboTax Helps Users Suffer Less

16 2013 April

10 Smart Ways TurboTax Helps Users Suffer Less

TurboTax is like the financial equivalent of anesthesia before a surgery … you know you are about to do something painful, but at least you can...

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post thumbnail for The Alignment Gap, Concierge Marketing And The Future Of Agencies

18 2013 February

The Alignment Gap, Concierge Marketing And The Future Of Agencies

Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because...

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post thumbnail for Best and Worst of Super Bowl Marketing Strategy: 2013 Edition

04 2013 February

Best and Worst of Super Bowl Marketing Strategy: 2013 Edition

Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when...

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post thumbnail for An Ingenious New Nonprofit Proves That Maybe You CAN Buy Forgiveness

26 2012 December

An Ingenious New Nonprofit Proves That Maybe You CAN Buy Forgiveness

It’s the holiday season and we’re in that delightfully slow week between Christmas Day and New Years where many of us have a chance to...

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post thumbnail for 2013 Trend – Human Banking

10 2012 December

2013 Trend – Human Banking

What’s the Trend? Finally changing years of growing distrust, banks finally uncover their human side through simplifying their offerings and changing the tone of how...

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