22 2011 June
10 Big Brand Lessons From The Corporate Social Media Summit
Yesterday I spent the day at the Corporate Social Media Summit, a big gathering of some of the best minds in leading social media efforts...
Read Now28 2011 April
What The Royal Wedding Can Teach You About Insignificance
If you believe most global media, in less than 24 hours we will all witness one of the landmark historical moments of the past century:...
Read Now25 2011 April
How Donald Trump Can Save America (Without Running For President)
This is not a piece about politics, it is about marketing. Earlier this year, Google announced that they would launch a new product that was...
Read Now19 2011 April
The Importance Of Being Useful
Until our modern day, humanity had never made useless tools. When archaeologists found "tools" while unearthing history, they would find hammers or arrowheads – tools...
Read Now15 2011 March
Overtweeting: Are We Becoming Socially Antisocial?
There was a time when there were only two types of thoughts: those that you shared and those that you kept to yourself. Call it...
Read Now12 2011 March
The Secret To Avoiding Information Overload (Especially At SXSW)
On Monday morning at 9:30am, there are 27 other panels or discussions scheduled for the exact same time slot as mine at the SXSW Interactive...
Read Now07 2011 February
The Best And Worst Of Super Bowl Marketing Strategy 2011
This is not a blog post about the funniest ads. Or the most popular. If you’re reading this post, you probably care about the marketing...
Read Now08 2011 January
The Church And The Gym
Imagine the best wedding that you have ever been invited to. Perhaps it was your own, or a close friend's. What made it so great?...
Read Now05 2011 January
10 Infuriating Types Of Tweets You'll See About #CES This Week
Getting to my hotel tonight, I checked out TweetDeck to see an endless stream of #CES tweets coming through from people at the event as...
Read Now27 2010 November
Small Business Saturday: Amex's Smartest Marketing Effort Yet
This morning as most Americans will wake up after the busiest "Black Friday" shopping day of the year, a weekend of buying and saving is...
Read Now17 2010 November
How Coke Is Reimagining The Future Of Social Events
It is easy to complain about the trivial nature of the majority of social media content, but it is rapidly becoming a fact of life...
Read Now19 2010 October
Why Marketers Suck At Customer Service (And 3 Ways To Improve)
The truth isn't pretty – but it is time we owned up to it. Most people who work in marketing would make terrible customer service...
Read Now15 2010 October
Life And Marketing Lessons From LIVESTRONG CEO Doug Ulman
Every day too many people hear the three worst words in the English language: “you have cancer.” That was one of the many insights that...
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