13 2005 October
Email Marketing Needs to Get Back to Basics
Yesterday I came across this box banner ad for the Room Store on the Washington Post homepage. As a consumer, I went to the Room...
Read Now26 2005 September
Microsoft Losing Marketing Battle for Email Users
Hotmail is dying. As I noted several months ago, my Hotmail account was the direct casualty of the coming of Gmail. There were even online...
Read Now12 2005 September
Sent from my Blackberry Wireless …
I read somewhere that Michael Jordan used to get $30,000 every time he sneezed. He wasn’t getting paid to sneeze, of course, that’s just how...
Read Now08 2005 July
One DM Firm that should Stay Offline
I recently got an email from a service called "Where Christians Meet" promising to help me find my soulmate. Intrigued at how I made it...
Read Now21 2005 June
Digital Influence in Two Letters
Recently we have been asked by a number of clients to explain the concept of digital influence. How are people influenced through digital communications media...
Read Now16 2005 June
Online Moms and Travel Booking Online
On my way to a meeting in New York yesterday for a client in the travel industry, I started to consider the convergence of research...
Read Now10 2005 June
Do you Gmail? Why Hotmail is failing …
I have a Gmail address. In fact, most people in the web industry that I know are now using Gmail for their defacto personal email...
Read Now09 2005 June
Does time of day really matter?
A new report from eMarketer offers some new data in answering one of the most often asked questions in our industry: does time of day...
Read Now08 2005 June
Blogs and the Marketer's Quest for Brevity
This past weekend I went out to a local antique market to find a gentleman selling hundreds of old advertisements from magazines over the last...
Read Now08 2005 June
Orbitz is down – CRM opportunity?
Orbitz.com is down – an extremely rare event for large ecommerce sites these days. I’m sure there will be articles in the coming days about...
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