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Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow. For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show … Read more
It’s a Thursday afternoon and I’m stuck in legal limbo on an email marketing piece we are trying to release for a client which is going through yet another round of legal reviews. It leads me to think of The Apprentice and the often adversarial relationship legal professionals have with marketing ones. On the show, … Read more
It’s late and I’m doing some last run throughs for a client presentation tomorrow morning and can’t keep my mind from wandering a bit. I was thinking about the future and how some of our conclusions to be presented tomorrow as part of a discussion of "new media" might seem archaic if I were to … Read more
Yesterday I came across this box banner ad for the Room Store on the Washington Post homepage. As a consumer, I went to the Room Store 2 weeks ago, and fell in love with a two piece brown leather sofa set. Since the list price is more than $2000, I figured I would wait for … Read more
Hotmail is dying. As I noted several months ago, my Hotmail account was the direct casualty of the coming of Gmail. There were even online eulogies. Despite every reason to keep using Hotmail (I use their messenger client, run windows at work, even have a complete address book set up at my Hotmail account) – … Read more
I read somewhere that Michael Jordan used to get $30,000 every time he sneezed. He wasn’t getting paid to sneeze, of course, that’s just how much he would make every microsecond of the day based on his annual dollars from salary and sponsorships. Much of it came from retail fashion (sports apparel) – an industry … Read more
I recently got an email from a service called "Where Christians Meet" promising to help me find my soulmate. Intrigued at how I made it onto this list (considering I am married and not Christian) I checked into it and found that the email had been sent by a company called Harrison Direct. Apparently they … Read more
Recently we have been asked by a number of clients to explain the concept of digital influence. How are people influenced through digital communications media to purchase, believe, or become involved in something? We always say it’s a combination of blogs, search engines, online (and offline) media, and yes, even advertising. But it all sounds … Read more
On my way to a meeting in New York yesterday for a client in the travel industry, I started to consider the convergence of research reports that I have seen recently on both moms and travel booking online. A Disney-commissioned audience segmentation I read some time ago noted the following key segments of moms: "Tech … Read more
I have a Gmail address. In fact, most people in the web industry that I know are now using Gmail for their defacto personal email addresses. About a year ago at this time, it was the ultimate cool factor. A badge of honor among the techno-elite, Google’s invitation only viral strategy was driving people to … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
