The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Why The Brazilian National Museum Fire Matters

brazil fire

The story of the devastating fire this week at the National Museum of Brazil made me unexplainably sad. Yet on three different trips to Brazil, I never went there. So why am I so upset about it? Experts estimate nearly 20 million artifacts may have been lost. Even though many museums have ways to protect their … Read more

The Loneliness Industry and the World’s Saddest Product

holographic wife

About a year and a half ago, a Japanese company called Gatebox released a depressing preview video of a new AI powered “Holographic Wife” that would offer lonely young Japanese salarymen companionship at home. The character is based on anime and stand about 8 inches tall inside a glass box. This week the company finally released their actual … Read more

Victorinox and How To Use Powerfully Ordinary Videos For Marketing

One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told to do in school but often forget. This brand video from Victorinox is a twelve minute journey behind the scenes into how their iconic Swiss Army Knives are made. The … Read more

Why Our Economy Supports (And Sometimes Needs) Bullsh*t Jobs

bullshit jobs

“A titanic amount of our economy is presently bullshit, and we’re working crazy hours to ensure that all the bullshit gets done.” This review of the newly released book Bullshit Jobs by David Graeber looks at some of the themes from the research of the author and why there are so many people doing jobs … Read more

The Passive Future Of Learning: How To Learn Piano In An Hour

Imagine learning a new skill such as playing the piano or reading braille in as little as an hour. That may soon be a reality according to this story which introduces a concept called “passive haptic learning” where people were taught the finger patterns to play a song on the piano simply by wearing a … Read more

Why Are Icelanders So Creative? Hint – It’s Not Their Environment

71e70cad-1046-40a1-8e6c-0624bbead494

The power of empathy was a big theme this week, in stories from Amnesty International and a “robotherapy” chatbot. Both look at new and interesting ways for us to better understand one another and get help when we most need it. New Survey Reveals Multiple Reasons Why Icelanders Are So Creative A new published study … Read more

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact ROHIT

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message