18 2007 December
The Top 10 Most Underappreciated Metrics To Track in 2008 – Part II
This post is the continuation of a topic I started yesterday all about the right metrics to focus on and how many marketing teams may...
Read Now17 2007 December
The Top 10 Most Overused Metrics of 2007 – Part I
We all know marketers love metrics. Flashy award winning campaigns are great and celebrity spokespersons are always appealing, but most of the time we try...
Read Now06 2007 November
The Great Recycling Myth and Your Marketing Data
With all of the attention on global warming and what each of us could do, there is an interesting paradox that you may not realize...
Read Now03 2007 October
Thinking Outside the Demographic – Why Customer Passion Matters More
If you have been in marketing for any amount of time, you know how omniprescent demographics are. The first question most marketing teams will focus...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now27 2007 August
Why Everyone Hates To Love Technorati (But Does Anyway)
For all of the criticism about Technorati’s inconsistent ranking figures or recent team changes, the one thing the site has intuitively understood from the beginning...
Read Now13 2007 April
Finding Social Search at SES NY 07
I had the opportunity to participate in a panel discussion yesterday at the Search Engine Strategies show in NY all about Social Media Optimization. It...
Read Now21 2007 March
The ROI of Blogging: Share Your Top 5 Stories
Two months ago, Charlene Li of Forrester produced a report on the ROI of blogging by comparing the relative spend on blogs to the spend...
Read Now15 2007 March
How to Create a Microbrand Like GapingVoid
It might sometimes seem like everything is going micro. With microlending, loans are getting smaller. With online video, entertainment is getting shorter. Technology devices are,...
Read Now09 2007 March
A Friday Question: Do We Need Platformism?
This idea is sure to rile some people up. We are all familiar with the concepts of other "isms" where we are judged based solely...
Read Now01 2007 March
Product (RED): Smart Social Marketing or Meaningless Celebrity?
In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for...
Read Now26 2007 February
Understanding The 12 Main Sources of Blog Traffic
Something odd happened about ten days ago, and it got me thinking about hidden blog traffic. As many of you who read this content directly...
Read Now27 2006 December
A Recap of 2006 on Influential Interactive Marketing
Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you...
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