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post thumbnail for Fly Derrie-Air Proves Newspaper Advertising Still Works (Sort Of)

21 2008 June

Fly Derrie-Air Proves Newspaper Advertising Still Works (Sort Of)

A few weeks ago the Philadelphia Inquirer and a few other local papers in the Philly area launched a very interesting mock advertising campaign for...

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post thumbnail for Addictomatic Offers The Ultimate Ego Search

15 2008 May

Addictomatic Offers The Ultimate Ego Search

If you’re among the social media initiated, chances are you are Googling yourself more than once a day. In fact, you probably have Google alerts...

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post thumbnail for Blog Marketing Skill #1: Master the Ego

13 2008 February

Blog Marketing Skill #1: Master the Ego

Blogs are all about ego.  Anyone who disagrees is just kidding themselves.  Of course, ego is a word that comes with all sorts of connotations. ...

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post thumbnail for Influential Marketing Blog Featured in Wall Street Journal

25 2007 September

Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday...

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post thumbnail for 8 Unique Reasons People Like Twitter (And Why Microblogging Matters)

24 2007 September

8 Unique Reasons People Like Twitter (And Why Microblogging Matters)

On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity.  Who has...

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post thumbnail for 5 Web2.0 Sites That Don't Forget About Usability

04 2007 September

5 Web2.0 Sites That Don't Forget About Usability

Several years ago I wrote a two hundred page thesis for a Masters program all about user interfaces.  The premise was that simplicity and usability...

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post thumbnail for Live Earth Includes DC, Thanks To The Native Americans

07 2007 July

Live Earth Includes DC, Thanks To The Native Americans

Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7...

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post thumbnail for US Government Uses Blog Summit to Foster Discussion on Pandemic Flu

28 2007 May

US Government Uses Blog Summit to Foster Discussion on Pandemic Flu

Consider this a fair warning – this week I will often be blogging about client work as I contribute to the Climate Response Blog.  As...

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post thumbnail for How 7 Basic Human Needs are Driving the New Social Web2.0

16 2007 April

How 7 Basic Human Needs are Driving the New Social Web2.0

I recently read a insightful piece from Ben Hunt about the future of the web2.0 social experience.  It was particularly relevant as I am heading...

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post thumbnail for Are You Marketing Your Product Backstory?

03 2007 April

Are You Marketing Your Product Backstory?

Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering...

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post thumbnail for Marketing Ideas From Under the Radar 2007

23 2007 March

Marketing Ideas From Under the Radar 2007

One of my main beliefs about blogging and marketing is that the title always matters.  It matters in selling a book, driving clickthroughs on blog...

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post thumbnail for The Ultimate Social Network You Haven't Heard Of

14 2007 February

The Ultimate Social Network You Haven't Heard Of

Ok, maybe you have … and it just might be Flixster, a social network dedicated to film, actors, Hollywood and movie fans.  The obvious question...

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post thumbnail for 10 Secrets of Successful Online Community

12 2007 February

10 Secrets of Successful Online Community

This past weekend I was moderating a panel at CommunityNext, a smart event focused on everything about online communities coordinated by Noah Kagan.  The event...

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