09 2025 January
The Long Game of the Kardashians May Be Smarter Than You Think
Most of us know that reality TV is often heavily scripted and edited to tell an intentionally melodramatic story. Usually the on-screen participants have little...
Read Now
03 2025 January
What We Can Learn From 2024 Most Hated Ads
The worst ads of the year, according to marketing publication The Drum, included Apple’s cringy ad showing the iPad literally crushing human creativity, Google showing how...
Read Now
24 2024 December
4 Non-Obvious Upsides of the Big Omnicom + IPG Acquisition
This past week was panic-inducing across the advertising industry. Two of the “big four” agency holding companies intend to join forces to create the biggest ad...
Read Now
27 2024 November
The Win-Win Strategy of Jaguar’s Controversial New Brand and Logo
British luxury car brand Jaguar just launched a new rebrand and it’s sparking some controversy online because of how radically it moves away from the very recognizable...
Read Now
08 2024 November
The One Marketing Change That Could Help Save Journalism
The survival of journalism and a free press largely depends on all of our willingness to fund it. One overlooked element of this issue is...
Read Now
30 2024 October
Victoria’s Secret Brought Back Their Runway Show as an Example of How They’ve Changed. Did It Work?
Six years ago, Victoria’s Secret shelved their popular runway show after significant blowback from media and consumers alike who felt the show was objectifying women....
Read Now20 2024 September
4 Ways Tupperware Could Have Saved Itself
The iconic food storage brand Tupperware just filed for bankruptcy protection. Officially, Tupperware aims to “protect its beloved brand as it shifts towards a digital-first, technology-led...
Read Now04 2024 September
Why Branded Reselling Platforms That Allow Customers to Sell Old Products to Each Other May Be Better Than Ebay
Sustainability-first brands like Patagonia have taken their commitment to reuse to the furthest extreme by creating an entire ecommerce experience dedicated to allowing their customers...
Read Now26 2024 August
How Crocs Is Taking a Page from LEGO’s Marketing Playbook
Brand partnerships can be tricky. One partner may eclipse the other. It can be hard to stand out or make the right commitments. I’ve always...
Read Now09 2024 August
Best & Worst Marketing Ideas from the Paris 2024 Olympic Games
It’s time for another review of the best and worst of the Olympic Games marketing. This isn’t a complete list but some of my initial...
Read Now20 2024 July
New Options May Bring a Small Business Advertising Revolution
Over the past several weeks, travel and media brands with access to plentiful user data are finally following the path of social media platforms to...
Read Now19 2024 June
A Surprisingly Diabolical Marketing Strategy: Flip Your Competitor’s Brand Spokesperson
Joey Chestnut is about as modern of an American hero as you can imagine. He is a household name for being the 16-time champion of...
Read Now12 2024 June
How Dr. Pepper Beat Pepsi to Become the Number Two Soda Brand
The Coke vs. Pepsi battle has been a branding rivalry that has defined soda sales for the past hundred years. What you might not know...
Read Now