As Featured In:
Webby
AdAge
HBR
WSJ
Tupperware parties were a thing; once so iconic that they symbolized an entire cultural movement of work-from-home (mostly) female entrepreneurs in a time when opportunities for women to run and own their own businesses were rare. Today the company is in rapid decline and the public shift away from plastic food containers is only one reason for it. A … Read more
Every few months there are new sustainability stories of the world’s largest brands trying to create less wasteful packaging. Coca-Cola announced a new lighter bottle design this week and a few months ago began a trial shipping label-free bottles of Sprite. These types of initiatives are common in the packaged food industry, but what if other industries could greenlight … Read more
Who doesn’t love that new car smell? The problem is, eventually it will wear off and then your car smells like something else. And if you happen to have two teenage boys, that something else usually isn’t too good. Lincoln has a creative solution, as they recently announced on the 2024 Nautilus they partnered with perfumiers … Read more
Yes, this headline and the article it references are a conclusion that only a marketer could make. But it does have a point about how people react to beautiful branding in the health and wellness space. Mari Acupuncture Clinic engaged an agency to reimagine all their branding the result is absolutely stunning. It is easy to imagine a … Read more
If you think sales of music in a physical format like a CD are dead, this new single released as a slice of pizza might change your mind. It is the brainchild of thrash metal band Belushi Speed Ball and here’s a bit more about it: “Belushi Speed Ball has a cult following for its … Read more
A big thank you to all the people who shared their opinions on the cover design contest, I’m happy to share the final cover of the book and also the new publication date of September 10th, 2024. We are a few weeks away from sharing the early edition of the book ONLY with our advance … Read more
One of the most famous streaming media brands in the world is one that you may not have ever heard of. It’s called MultiChoice and they are the “king of content in Africa,” owning the #1 streaming platform on the continent known as Showmax. They dethroned Netflix last year for the biggest market share in Africa, … Read more
This year’s Super Bowl Ads cost $7 million – and most are being rated today based on their entertainment value. Not exactly the metric I would pick. Instead, I always look at the year’s ads based on the marketing strategy and whether the creative the team used actually delivered on what they might have hoped … Read more
Dubai has an ambitious plan to become a global brand, and it starts with hospitality. The emirate already brings in nearly twice the tourist spending of London, hosts world-class events and is home to what many consider the world’s best airline in Emirates. Dubai’s ruling sheikh, Mohammed bin Rashid, also launched his Dubai Economic Agenda which … Read more
Beer is a category that has long been defined by the tastes great less filling debate. As a result, it’s easy to think that disruption would be nearly impossible to achieve through product alone. In the last several weeks, I’ve discovered several new product examples that the opposite is true. I’m a beer drinker. I’m … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
