31 2006 July
Eons.com Offers a New Online Community for Boomers 50+
Several weeks ago, I had the chance to speak with Jeff Taylor (founder of Monster.com) about Eons.com, his latest venture launching today. The site is...
Read Now10 2006 July
Dell's Exploding Laptop and Finding Corporate Voices on Blogs
In yet another example of bad blog news for Dell, the NY Times carried a feature piece this weekend about their spontaneously combusting laptop. Unfortunately...
Read Now07 2006 July
What Marketers have Forgotten about Domain Names
Ten years ago, a good domain name was the most important thing in the world. Companies bid millions of dollars to get the right domain...
Read Now23 2006 June
Earning a Masters of Bzz Administration
Earlier this week I had the chance to participate in BuzzAgent’s first "MBA" program designed as an education course for Agency folks on how to...
Read Now15 2006 June
The Hyper-Satisfaction Challenge
Several months ago, I read The Ultimate Question, a book from Fred Reichheld about how to measure your company in relation to how likely your...
Read Now22 2006 May
For Consumers, It Pays to be Creative
The most popular TV game shows today reward luck, instead of knowledge (trivial or otherwise). Judging by the recent success of Deal or No Deal...
Read Now16 2006 May
Why Yahoo Tech Looks Like "CNET For Women"
Amplified by the launch today of their new and improved homepage design today, Yahoo has steadily been marketing their Yahoo Tech section to marketers, advertisers...
Read Now15 2006 May
Watch an Ad Online, Win $10 Million Dollars
Michael Arrington of TechCrunch (one of the best blogs for info on emerging startups today) points to an intriguing new advertising based site called Moola.com. ...
Read Now08 2006 May
The Arrival of Product Placement on Blogs
Anyone in the marketing and advertising industry has probably followed the evolution of product placement on TV and in films with interest. With the Tivo...
Read Now28 2006 April
Yet Another Boeing Opportunity
One of my favourite blogs out there is Randy’s Journal, from the VP of Marketing at Boeing. More than just liking his approach to the...
Read Now25 2006 April
VW Uses "Double Marketing" to Position Brand
For anyone who has ever sat in a marketing strategy session, inevitably the discussion usually comes down to dueling product/service benefits. Does it taste great? ...
Read Now24 2006 April
The Importance of a Movie Theater Website
Searching for a movie this weekend, I cursed my way through yet another painful online experience dealing with AMC Theaters. The main problem, in their...
Read Now20 2006 April
Wikipedia No Longer Defines the Wiki
Part of the appeal of the Wikipedia phenomenon has been that in a group edited model, it is more likely that individual biases in writing...
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