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It might sometimes seem like everything is going micro. With microlending, loans are getting smaller. With online video, entertainment is getting shorter. Technology devices are, of course, getting smaller. Micro is hot. So it should come as no surprise that the next big thing coming fast into the marketing world is actually a little thing: … Read more
Over the next week, I’ll posting some of the other insights I will be taking from the event, but in the meantime here are just a few marketing ideas that struck me as remarkable or noteworthy from SxSW: Using the tag as the tagline. Everywhere you look there are signs posted telling you what tag … Read more
This idea is sure to rile some people up. We are all familiar with the concepts of other "isms" where we are judged based solely on looks, race, physical appearance or some other subjective measure. Sexism, Racism, Elitism … these are things no one likes, and most educated people know these are wrong. The issue … Read more
Yesterday I had the opportunity to attend the first conference event put together by Piers and the team at PSFK focused on trends and ideas. The agenda was very compelling going into it, and I did leave with many interesting insights and new ideas about marketing and communications. Though I unfortunately had to duck out … Read more
Over the weekend I revisted ShootExperience, a site that has the really interesting premise of getting people together in a single location at a set time to photograph in a community and share images. Describing their mission as "helping people to rediscover their everyday environment and lives through photography," the site has launched the Connective … Read more
In a great post over at PSFK – Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for the often talked about Product (RED) social marketing campaign. In case you’re among the few people that hasn’t seen the campaign, it created waves last year by introducing a for-profit … Read more
Photography has been a passion of mine for a very long time. When I was younger, I had considered having a career as a photojournalist, but over time that slowly morphed into just a passionate hobby. Now I consider myself among the category of "prosumers" that are willing to spend money, time and effort on … Read more
As a marketer, I should be in love with Apple. After all, I have an iPod and a Mac at home – and Apple’s marketing success offers lessons for anyone wanting a great case study on how to position products, launch them into the market, and use distinctive product design to connect with consumers. Getting … Read more
Karl over at ExperienceCurve posted an interesting question for bloggers yesterday about how you would react to getting free products as a blogger and what sense of obligation you might feel. Nokia is experimenting with this, and just about every consumer products brand I work with is considering it and trying to find the right … Read more
This past weekend I was moderating a panel at CommunityNext, a smart event focused on everything about online communities coordinated by Noah Kagan. The event was a fun gathering of extremely smart folks from some of the hottest online communities today – and panelists/speakers shared many great thoughts on topics ranging from how to be … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
