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A recently released book that I contributed to asked the question with it’s subtitle, "why don’t they get it?" It’s a fitting question today, as brands are often divided into those that understand the power of conversation and those that don’t. Slowly, however, brands are adding their names to the ranks of those that get … Read more
Just a few minutes ago, Barack Obama was officially declared the winner of the Presidential election and my vote in Virginia was officially deemed to mean something for the first time by going for the Democrats as part of Obama’s huge victory. Looking back, there were many marketing lessons that any business could learn from … Read more
How do you measure your social media efforts? How should you? Most people in the industry talk generally about measuring engagement as a concept and cite examples such as time spent on a site or number of comments, or inbound links as ways to track this. Others talk about ad equivalency (ie how much you … Read more
I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding a book in your hands. More and more recently I have been books become a brilliant marketing tool for everyone, from political candidates to technology companies. Along the way, there … Read more
Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over, … Read more
I spent all last week attending events from two Mashable parties to the PSFK conference. Along the way I had the chance last thursday evening to attend the opening parties for Blogher – the conference dedicated to women bloggers. The first party was co-sponsored by Alltop and Kirtsy and held in Guy Kawasaki’s house in … Read more
Earlier today I wrote about standing out at an event and creating smart event marketing strategy. Tonight I’ll be at the Mashmeet San Francisco event as a sponsor for my book and trying to create some buzz at the event. As I saw it, here were my key challenges: How do I get people to … Read more
For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the Summer Olympic Games in Beijing (on 08/08/08) and media attention is already starting to turn towards these Games in a more frenzied way. For several months now, I have been … Read more
A few weeks ago the Philadelphia Inquirer and a few other local papers in the Philly area launched a very interesting mock advertising campaign for a new airline called "Derrie-Air" which was proposing the revolutionary new business model of charging air passengers based on the combined weight of their luggage and themselves. The site describes … Read more
Since I launched my new book PNI, I have been getting emails, Facebook messages, Twitter updates and live feedback at events about what people liked and didn’t like about the book. These comments are a wealth of insight, but no one aside from me is getting the benefit of seeing them. Amazon reviews are the … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
