04 2007 June
Is Keeping Your "Classic" Version a Necessity?
Launching a site quickly around an idea to claim a first mover advantage is rapidly becoming a mantra for new Web 2.0 startup sites. As...
Read Now31 2007 May
The Greenest Sports Event on Earth
Yesterday during an afternoon session at the Corporate Climate Response event, Jack Groh, Environmental Manager at the NFL Environmental gave an engaging presentation about the...
Read Now25 2007 May
Rohit Bhargava: Social Media Today Podcast Just Launched!
Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie...
Read Now23 2007 May
Intel Launches Chinese Language Technology Blog
Intel, a current Ogilvy PR client, has just launched a new Chinese language blog focused on technology and is generating some great conversation through comments...
Read Now17 2007 May
A Manifesto for Microsponsorships
NOTE: THIS POST IS AN ENTRY INTO THE SVAMA MARKETING THOUGHT PUBLISHING CONTEST There is a gap in online marketing today. Despite the rising budgets...
Read Now14 2007 May
Westin Offers Widgets For Renewal In New Website to Launch Tuesday
Starwood is continuing their emerging focus on creating iconic lifestyle brands out of the multiple hotel chains they own with a new website called "Find...
Read Now09 2007 May
Flat Whites in DC: Why Thinking Outside Your Region Matters
There is a restaurant in the Washington DC area called Cassatts which is the only location in all of DC where you can get a...
Read Now30 2007 April
4 Trends That Signal the Future of Online Retail
In the industry I work in, it’s easy to get overly passionate about all of the new sites emerging every day that fit into this...
Read Now23 2007 April
Inside the Art of Brand Personality: A Preview of Ad-Tech Panel
Tomorrow I will be leading a fantastic panel of social media personalities talking about the art of creating and fostering a brand personality through social...
Read Now23 2007 April
A Few Non-boring Ways to Use Twitter For Marketing
Since around the time of SxSW and perhaps earlier, the buzz on Twitter has gone through the roof. Collecting groups of text messages and emails...
Read Now16 2007 April
How 7 Basic Human Needs are Driving the New Social Web2.0
I recently read a insightful piece from Ben Hunt about the future of the web2.0 social experience. It was particularly relevant as I am heading...
Read Now09 2007 April
Making "Fusion" a Greater Part of Your Marketing
Believe it or not, there are many people who don’t know what a mashup is. If you ask those same people about what "fusion" means,...
Read Now03 2007 April
Are You Marketing Your Product Backstory?
Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering...
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