Books

09 2016 December

The 15 Best Business Books Of 2016 | Non-Obvious Book Award Winners!

Every year as part of my trend research and idea gathering, I go through more than a hundred business books and select my shortlist of...

Read Now

28 2016 October

Google’s Touchscreen Whiteboard, Sweden’s Brilliant Tax Break and Honda 3D Prints An Electric Minivan

I took a tour through many different industries and sites this week to bring you my selections for the most underappreciated stories of the week...

Read Now

10 2016 June

4 Brilliant Exposés, The World’s Ugliest Color And Other Non-Obvious Insights

This week I was intrigued by a combination of fascinating new research and refreshingly honest exposés. The ANA published a controversial report on media rebates...

Read Now

27 2016 May

The Creepy Things Uber Knows About You (And Other Non-Obvious Insights)

It seemed like the theme of the week was reduction through small tweaks as Twitter announced a long awaited small tweak to eliminate photos and videos...

Read Now

20 2016 May

Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop and Google’s Vision For The Future

This week was filled with big news about big brands. Google revealed its upcoming roadmap of innovation. Fast Company interviewed the creator of the wildly...

Read Now

12 2016 May

Game of Thrones Fights Piracy, Why Writing Skills Matter, and Lockheed Martin’s School Bus To Mars

I am sitting in an airport lounge in Zurich and putting the final touches on my selections for the most under appreciated stories of this...

Read Now

09 2015 February

How To Predict The Non-Obvious Future

I have spent a lot of time over the past few months thinking about the future. I passed the two year mark of starting my...

Read Now

04 2014 August

5 Lessons From The Best Social Media Book You’ve Never Read

I have suffered through reading more social media books than you can imagine. Thanks to ten years of blogging and writing several marketing books along...

Read Now

20 2014 February

Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)

If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets....

Read Now

01 2013 October

BOOK LAUNCH: ePatient 2015 – 15 Surprising Trends Changing Healthcare

Today I launched ePatient 2015 – 15 Surprising Trends Changing Healthcare, my newest book focused on the future of healthcare. It might seem like an...

Read Now