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post thumbnail for Intel Launches Chinese Language Technology Blog

23 2007 May

Intel Launches Chinese Language Technology Blog

Intel, a current Ogilvy PR client, has just launched a new Chinese language blog focused on technology and is generating some great conversation through comments...

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post thumbnail for 6 Dream Features Of The Ideal Social Network For Your Family

21 2007 May

6 Dream Features Of The Ideal Social Network For Your Family

Almost everyone I know is sharing photos online with family, and some more web savvy families have full groups set up online to correspond with...

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post thumbnail for A Manifesto for Microsponsorships

17 2007 May

A Manifesto for Microsponsorships

NOTE: THIS POST IS AN ENTRY INTO THE SVAMA MARKETING THOUGHT PUBLISHING CONTEST There is a gap in online marketing today. Despite the rising budgets...

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post thumbnail for Trendspot: Using Social Media to Tell the Inside Story of a Book

15 2007 May

Trendspot: Using Social Media to Tell the Inside Story of a Book

Getting the "inside story" is an appealing thing.  Whether you are talking about business, or entertainment, or even gossip about people’s daily lives, knowing the...

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post thumbnail for Boeing Quietly Masterminds First Ever Corporate Blog Spinoff

10 2007 May

Boeing Quietly Masterminds First Ever Corporate Blog Spinoff

Randy’s blog from Boeing has long appeared in social media presentations as a wonderful example of how to do a corporate blog.  I have talked...

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post thumbnail for Honourable Mention For World's Best Presentation Contest!

08 2007 May

Honourable Mention For World's Best Presentation Contest!

I just got word yesterday that the presentation titled "The 25 Basic Styles of Blogging … And When to Use Each One" which I submitted...

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post thumbnail for How to Create a Social Media Bio in Typepad (without HTML)

03 2007 May

How to Create a Social Media Bio in Typepad (without HTML)

If you are already a Movable Type or HTML expert, this post is not for you.  But many fellow bloggers who are Typepad users (but...

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post thumbnail for Inside the Art of Brand Personality: A Preview of Ad-Tech Panel

23 2007 April

Inside the Art of Brand Personality: A Preview of Ad-Tech Panel

Tomorrow I will be leading a fantastic panel of social media personalities talking about the art of creating and fostering a brand personality through social...

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post thumbnail for A Few Non-boring Ways to Use Twitter For Marketing

23 2007 April

A Few Non-boring Ways to Use Twitter For Marketing

Since around the time of SxSW and perhaps earlier, the buzz on Twitter has gone through the roof.  Collecting groups of text messages and emails...

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post thumbnail for 2 Recaps of The Millennials Conference

19 2007 April

2 Recaps of The Millennials Conference

Yesterday I moderated a panel on user generated content at the Millennials Conference put on by my friends at Digital Media Wire, an event that...

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post thumbnail for How 7 Basic Human Needs are Driving the New Social Web2.0

16 2007 April

How 7 Basic Human Needs are Driving the New Social Web2.0

I recently read a insightful piece from Ben Hunt about the future of the web2.0 social experience.  It was particularly relevant as I am heading...

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post thumbnail for The 25 Basic Styles of Blogging … And When To Use Each One

11 2007 April

The 25 Basic Styles of Blogging … And When To Use Each One

Many bloggers who have been posting for some time have intuitively figured out that different types of blog posts typically generate certain responses from readers. ...

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post thumbnail for Corporate Bloggers and the Rise of the Accidental Spokesperson

28 2007 March

Corporate Bloggers and the Rise of the Accidental Spokesperson

In the world of public relations, a spokesperson can sometimes seem like the most important element of any campaign.  Though I don’t quite understand some...

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