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Blogger Social 2008 and the Art of Personalized Outreach

The first thing I should say is that I was planning to write about Blogger Social 2008 anyway.  You’ll see why I started with that disclaimer in a moment … Just about everyone in any kind of communications role has probably reach out to at least one blogger at some point to share something of … Read more

My 3 Social Media New Year's Resolutions

Today is the day for new year’s resolutions.  For most people, this means the inevitable pledges to get healthy, lose weight, work less and spend more time with family.  Like any good blogger, though, I have several social media resolutions for the new year.  In no particular order, here are my three big ones: Comment … Read more

The Dilbert Blog and the Danger of Blog Dissonance

The author of one of the greatest blogs on the Internet announced a few weeks ago that he would be posting far less often.  In a world where it seems that everyone (and their mom) is starting a blog for one reason or another, seeing one prominent and popular blogger decide to do it less … Read more

Announcing The Ultimate Marketing Bookstore

Several months ago I participated in the LitLiberation Blogger Challenge launched by my friend Tim Ferriss to try and raise money for DonorsChoose.org (a site which allows teachers to submit funding proposals to ask for help doing something they don’t normally get the funding for).  Around the same time, I started playing around with Amazon … Read more

A Recap of Ideas from Nielsen's CGM Summit 2007

I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM.  One thing I was looking forward to about this event in particular is that the percentage of brands vs. agencies in attendance would be … Read more

Blog Action Day: 7 Tips on Eating Differently To Impact Climate Change

One thing I can’t resist is an ambitious project.  As a marketer, if there is a groundswell for something that I believe in or find interesting, I am highly likely to try and be a part of it.  That’s why I join all sorts of groups, and why I try to lend my voice to … Read more

10 Truths of Marketing in a Web2.0 World

I am in Austin today participating in the eMarketing Summit as part of the Innotech Conference.  I had the chance to do a lunch keynote presentation following Allen Olivo of Yahoo – focused on marketing in a Web2.0 world.  The presentation had a great crowd of engaged people and most (surprisingly) managed to stay awake … Read more

Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the … Read more

Casting Call: Your Chance to Speak at Ad:Tech NY

One of the questions I have gotten from more than a few readers is how to get into speaking at events and conferences.  It is surprisingly more easy than it may seem, but the real challenge is breaking into your first conference speaking chance.  Perhaps you work for a small company, or you are still … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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