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Announcing The Ultimate Marketing Bookstore

Several months ago I participated in the LitLiberation Blogger Challenge launched by my friend Tim Ferriss to try and raise money for DonorsChoose.org (a site which allows teachers to submit funding proposals to ask for help doing something they don’t normally get the funding for).  Around the same time, I started playing around with Amazon … Read more

A Recap of Ideas from Nielsen's CGM Summit 2007

I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM.  One thing I was looking forward to about this event in particular is that the percentage of brands vs. agencies in attendance would be … Read more

Blog Action Day: 7 Tips on Eating Differently To Impact Climate Change

One thing I can’t resist is an ambitious project.  As a marketer, if there is a groundswell for something that I believe in or find interesting, I am highly likely to try and be a part of it.  That’s why I join all sorts of groups, and why I try to lend my voice to … Read more

10 Truths of Marketing in a Web2.0 World

I am in Austin today participating in the eMarketing Summit as part of the Innotech Conference.  I had the chance to do a lunch keynote presentation following Allen Olivo of Yahoo – focused on marketing in a Web2.0 world.  The presentation had a great crowd of engaged people and most (surprisingly) managed to stay awake … Read more

Influential Marketing Blog Featured in Wall Street Journal

Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading  section of the Wall Street Journal yesterday in an article by Keith Huang.  As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the … Read more

Casting Call: Your Chance to Speak at Ad:Tech NY

One of the questions I have gotten from more than a few readers is how to get into speaking at events and conferences.  It is surprisingly more easy than it may seem, but the real challenge is breaking into your first conference speaking chance.  Perhaps you work for a small company, or you are still … Read more

8 Unique Reasons People Like Twitter (And Why Microblogging Matters)

On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity.  Who has the time to send these incessant "tweets" all day long?  As it turns out, lots of smart folks with respectable jobs, but that’s besides the point.  Driven by Mark Simon’s … Read more

The Ogilvy Blogger Outreach Code of Ethics (Beta Version)

One of the recent threads of conversation you might have picked up on in several circles is a backlash from bloggers against marketing and PR folks who are pitching them all sorts of irrelevant news items and worthless products.  Lots of bloggers are sick about it, and though I’m probably more forgiving than other bloggers … Read more

Why Everyone Hates To Love Technorati (But Does Anyway)

For all of the criticism about Technorati’s inconsistent ranking figures or recent team changes, the one thing the site has intuitively understood from the beginning is the inherent desire for bloggers to be ranked.  Though there are lots of industry based lists (such as the Power150, Viral Garden Top25, and Peter Kim’s newly launched M20) … Read more

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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