25 2007 July
5 Ways To Improve Your Blog
Blogs are an evolution, and keeping it up is a big commitment. Usually you end up focusing on just creating new content on some sort...
Read Now20 2007 July
A Call to Keyboards: Save Business2.0 Magazine!
There have been rumours flying this week that Time Inc. is going to be shutting down Business2.0 magazine and the last publication will be the...
Read Now16 2007 July
Librarians Blogging And The Birth Of Library 2.0
I believe in the power of the people. Not in a political way, because I’m not after your vote for anything. But in a social...
Read Now12 2007 July
A Basic Lesson On Marketing To The "Wego" (Web Ego)
Raise your hand if you have heard the term "blego." Ok, that’s probably not a good experiment since I can’t see you … but it’s...
Read Now09 2007 July
The Complete Gallery Of Simpsons Movie Marketing
In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the...
Read Now27 2007 June
Hellmann's Takes Search For "Real Food" Into Blogosphere
Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with...
Read Now12 2007 June
The Complete Guide to Short Term Blogging
One of the most challenging aspects of blogging that hold many companies and individuals back from jumping into starting their own blog is the ongoing...
Read Now07 2007 June
Rebranding And Announcing A New Book Deal
This blog quietly turned two years old about two weeks ago – and though it was tempting to do a post just about that, there...
Read Now28 2007 May
US Government Uses Blog Summit to Foster Discussion on Pandemic Flu
Consider this a fair warning – this week I will often be blogging about client work as I contribute to the Climate Response Blog. As...
Read Now25 2007 May
Rohit Bhargava: Social Media Today Podcast Just Launched!
Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie...
Read Now23 2007 May
Intel Launches Chinese Language Technology Blog
Intel, a current Ogilvy PR client, has just launched a new Chinese language blog focused on technology and is generating some great conversation through comments...
Read Now21 2007 May
6 Dream Features Of The Ideal Social Network For Your Family
Almost everyone I know is sharing photos online with family, and some more web savvy families have full groups set up online to correspond with...
Read Now17 2007 May
A Manifesto for Microsponsorships
NOTE: THIS POST IS AN ENTRY INTO THE SVAMA MARKETING THOUGHT PUBLISHING CONTEST There is a gap in online marketing today. Despite the rising budgets...
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