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What if blogs were really like companies and there was a trading exchange similar to the stock market where you could invest in blogs and buy shares as if they were public companies? There are some mock stock markets that are already exploring this idea, most notably BlogShares. On the site you can bet on … Read more
When I first moved to Australia in 1999 – the way to break into the tech industry was to find a recruiting agency that would "present" me for jobs. Like most other job seekers, I circled ads in the paper and submitted my resume. But unlike many others at the time, I had a personal … Read more
This is a question that any marketer who has discussed the prospect of blogging as a marketing tactic will be familiar with. Many consultants are well accustomed to selling the many "soft" benefits of blogs such as starting a dialogue with customers, demonstrating transparency and having a soapbox on which to distribute your corporate point … Read more
In a world of personal media where the technical constraints of publishing content are becoming nearly nonexistent – some have recently discussed the rising problem of information overload. Seth Godin suggests that we may all be adding to the clutter, and though self-filtering, or relying on content creators to tag their content is ideal – … Read more
Tagging is in right now. From a network for teens to Yahoo’s purchase of del.icio.us and Flickr … everyone in the industry is betting big on tagging. And why shouldn’t they? Search is no longer the only way to find information online. Jakob Nielson (the controversial usability guru) even categorized search engines as leeches. That … Read more
A recent post from the VP of Marketing for Boeing (Randy Baseler) illustrates the perfect way to use a blog for public relations and to get your corporate viewpoint transparently into the online dialogue. It’s an ongoing challenge for Boeing to connect with consumers, considering most of the relationship a individuals have with the travel … Read more
This week, I added a piece on the homepage of the Ogilvy Blogfeeds with tips on pitching bloggers. This has been a topic on many PR and marketing blogs recently – generating almost as much discussion as the now tired declaration of the death of the press release . The intention of these tips is to … Read more
One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations outside of the US. Intended or not, this blog has a global audience. But like most of my fellow bloggers based in a single country, I don’t do much to … Read more
Following up on the very successful launch of this initiative a few months ago, we have been updating our 10 current feeds on an ongoing basis. This week, we also just launched four new blogfeeds – you can check them out at the following addresses: Public Relations: https://blogfeeds.ogilvypr.com/publicrelations Advertising: https://blogfeeds.ogilvypr.com/advertising Pharmaceutical: https://blogfeeds.ogilvypr.com/pharmaceutical Ogilvy Bloggers: https://blogfeeds.ogilvypr.com/ogilvy … Read more
During the Search Engine Strategies conference, I attended a panel focused on SEM in relation to online communities – with a particular focus on deli.cio.us and Wikipedia. Members of the panel shared several great ideas about how to market in a community environment, without alienating members of the community or being perceived negatively as a … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
