The Non-Obvious Insights Blog. Non-Obvious Insights
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PRESENTATION: Guide to Blog Marketing from SixApart Seminar

Today I will be presenting at SixApart and Ogilvy PR’s co-hosted Business Blogging Seminar in San Francisco.  The event has more than 100 people registered and a great lineup of speakers including Anil Dash, DL Byron, and several others.  My presentation is about blog marketing and Social Media Optimization, and as promised, I am uploading … Read more

Guest Column on Corporate Personality for Strumpette

Yesterday, Amanda from Strumpette published a guest column I penned for her up and coming PR blog .  You can also read the original at www.strumpette.com … Finding Your Personality in Personal Media=================================================Tom Cruise had a great publicist.  And then he fired her and hired his sister. Soon after he was jumping on couches, talking publicly … Read more

The Dark Side of Social Media And 5 Ways to Avoid It

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz PR blogs have been on fire the past week debating the Walmart blog fiasco with Edelman at the helm.  Some have taken a subtle delight in Edelman’s failure (see comments on Richard’s response post), while others have … Read more

Intel's "Living Without Boundaries" Stunt Catches Fire

Earlier this week I posted about the Intel Second Life campaign that were working on with Millions of Us.  The campaign will come to a close tomorrow morning at 8am sharp with a scripted finale that you won’t want to miss.  Along the way, Versu has awakened the imagination of not just loads of Second … Read more

Intel Partners with Second Life and Launches a Blog … This Week

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz In one of the most interesting campaigns to come out of our Digital Influence team yet, we are helping Intel to launch a stunt during the Digital Life event which will place one of the top builders … Read more

How Brands Participate in the Conversation at OMMA East

For the last two days, as most interactive marketers know, there have been two dueling interactive marketing conferences taking place in downtown NY about 5 minutes apart from one another.  The OMMA East event, sponsored by MediaPost and the Mixx Expo 2.6 event sponsored by IAB this year decided to choose the exact same days … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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