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The Fourth Estate and the Indian Blogosphere: Marketing in India, Part III

I recently had the opportunity to travel through India and spend some time with our colleagues in the Mumbai office of Ogilvy PR.  We had a great discussion about digital influence and more broadly about the role of online tactics in supporting traditional public relations activities.  As I was discussing the role of blogs with … Read more

Using YouTube to Launch a Global Movement: The Story of Free Hugs

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The rise of phenomenally viral videos on YouTube is happening every day now, ranging from the silly to the funny.  Recently I came across the Free Hugs video posted above on YouTube less than two months ago … Read more

Find Your Organization's Social Media Score

John Bell, founder of our 360 Digital Influence group here at Ogilvy has a great post on his blog about helping organizations understand how to approach social media as part of their overall marketing communications efforts.  This is a question we are often asked by clients who see all the movement around them, but also … Read more

PRESENTATION: Guide to Blog Marketing from SixApart Seminar

Today I will be presenting at SixApart and Ogilvy PR’s co-hosted Business Blogging Seminar in San Francisco.  The event has more than 100 people registered and a great lineup of speakers including Anil Dash, DL Byron, and several others.  My presentation is about blog marketing and Social Media Optimization, and as promised, I am uploading … Read more

Guest Column on Corporate Personality for Strumpette

Yesterday, Amanda from Strumpette published a guest column I penned for her up and coming PR blog .  You can also read the original at www.strumpette.com … Finding Your Personality in Personal Media=================================================Tom Cruise had a great publicist.  And then he fired her and hired his sister. Soon after he was jumping on couches, talking publicly … Read more

The Dark Side of Social Media And 5 Ways to Avoid It

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz PR blogs have been on fire the past week debating the Walmart blog fiasco with Edelman at the helm.  Some have taken a subtle delight in Edelman’s failure (see comments on Richard’s response post), while others have … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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