The Non-Obvious Insights Blog. Non-Obvious Insights
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Find Your Organization's Social Media Score

John Bell, founder of our 360 Digital Influence group here at Ogilvy has a great post on his blog about helping organizations understand how to approach social media as part of their overall marketing communications efforts.  This is a question we are often asked by clients who see all the movement around them, but also … Read more

PRESENTATION: Guide to Blog Marketing from SixApart Seminar

Today I will be presenting at SixApart and Ogilvy PR’s co-hosted Business Blogging Seminar in San Francisco.  The event has more than 100 people registered and a great lineup of speakers including Anil Dash, DL Byron, and several others.  My presentation is about blog marketing and Social Media Optimization, and as promised, I am uploading … Read more

Guest Column on Corporate Personality for Strumpette

Yesterday, Amanda from Strumpette published a guest column I penned for her up and coming PR blog .  You can also read the original at www.strumpette.com … Finding Your Personality in Personal Media=================================================Tom Cruise had a great publicist.  And then he fired her and hired his sister. Soon after he was jumping on couches, talking publicly … Read more

The Dark Side of Social Media And 5 Ways to Avoid It

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz PR blogs have been on fire the past week debating the Walmart blog fiasco with Edelman at the helm.  Some have taken a subtle delight in Edelman’s failure (see comments on Richard’s response post), while others have … Read more

Intel's "Living Without Boundaries" Stunt Catches Fire

Earlier this week I posted about the Intel Second Life campaign that were working on with Millions of Us.  The campaign will come to a close tomorrow morning at 8am sharp with a scripted finale that you won’t want to miss.  Along the way, Versu has awakened the imagination of not just loads of Second … Read more

Intel Partners with Second Life and Launches a Blog … This Week

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz In one of the most interesting campaigns to come out of our Digital Influence team yet, we are helping Intel to launch a stunt during the Digital Life event which will place one of the top builders … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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