01 2018 September
Can Kellogg’s Reinvent Froot Loops As A Lifestyle Brand?
I remember last year I was walking past some trendy retail stores in NY and I saw a few handbags with the Pan Am logo....
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12 2018 August
Why Netflix Uses Taste Communities Instead of Demographics
Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see...
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09 2018 July
Cadbury Is The First Brand To Get Banned From Advertising To Kids
Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.
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05 2018 June
Why Everyone Wants To Sell Everything As A Subscription
This week AirFrance became one of the first airlines to experiment with subscription pricing by announcing a new pre-paid travel product called Le Pass which...
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26 2017 October
Snickers Launches Plan To Sell Candy Bars Based On Emotions
Forget using tech and big data for personalization – Snickers has a better idea … just let people tell you how they are feeling. The new versions...
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20 2017 October
Google’s Cupcake Problem Shows The Dangers Of Tunnel Vision
Recently Google engineers tested a Maps feature that equated the distance you walk to a number of mini-cupcakes you would burn off in equivalent calories....
Read Now05 2017 September
Why Millennials Hate The Doorbell
When you ask Millennials to describe the doorbell, a surprising number use phrases like “panic-inducing,” “hateful” and “terrifying.” Sound overblown? It turns out many millennials...
Read Now23 2017 August
Books Are Getting “Swearier” And This Is What It Means …
Apparently the shift towards swear words in book titles and content has not gone unnoticed by researchers. As Cory Doctorow notes in this article: “books...
Read Now22 2017 August
How To Spot A Fake Viral Video
For a crash course in figuring out what is real and what isn’t online, who better to turn to than a YouTuber who has built...
Read Now16 2017 August
The NuturePod Offers A Scary Prediction Of Future Parenting
Sometimes art is the best way to shine a lens on how our culture may be changing for better … or worse, as is the...
Read Now08 2017 August
Your Next Camera Will Retouch Your Pictures While You Take Them
Starting with a set of 5,000 images that were retouched by five different photographers, Google and MIT built an algorithm that can automatically retouch a...
Read Now19 2017 July
Fully Automated Toothbrush Helps Lazy People Be Lazier
If you are one of those people who thinks that brushing your teeth properly takes too long, this new product will help. A startup called...
Read Now28 2017 June
Netflix Lets Kids Choose Their Own Adventure In New Episode
What if you could craft your own story in a television episode? Netflix is experimenting with letting kids do exactly that in a new episode...
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