05 2022 June
My Non-Obvious Graduation Advice For Recent Grads
I’m just a few days away from my oldest son graduating from high school, and so I’ve been thinking a lot about graduation advice. A...
Read Now28 2020 July
Millennials Move Into Childhood Bedrooms and Revisit Their Youth
Many young city dwellers left their apartments to move back home with parents when Covid-19 shut down everything. For most, that meant moving back into...
Read Now26 2020 July
World Population Will Decline Starting In 2064, Shifting the Current World Order
After peaking at 9.7 billion people in the year 2064, researchers believe that the world’s population will begin to decline. The primary reason cited is more...
Read Now26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
Read Now06 2019 July
Is Social Media Making It Impossible To Grow Up?
It should be a basic human right to remember the past with fondness as being better than it actually was. Unfortunately, for today’s generation of...
Read Now11 2019 February
Who’s Killing Sneaker Culture … And Why Does It Matter?
“You can have commerce or you can have culture,” Sean Williams says. He’s talking about sneakers but he might as well be talking about anything,...
Read Now31 2019 January
How Millennials Became Workaholics, Japan’s Big Hacking Experiment and Why People Believe Tabloids | Non-Obvious Insights 01.31.19
Millennials Glorify #Hustle,Take Unhealthy Workaholism Mainstream As we live through the rise of “#hustle culture,” this article provides a much needed reminder that we need to stop...
Read Now19 2018 September
Is the Body Positive Movement Really A Good Thing?
Today there are plenty of examples of campaigns to help people become comfortable with their own bodies. Yet some have criticized this body positive movement as perhaps...
Read Now01 2018 September
Can Kellogg’s Reinvent Froot Loops As A Lifestyle Brand?
I remember last year I was walking past some trendy retail stores in NY and I saw a few handbags with the Pan Am logo....
Read Now12 2018 August
Why Netflix Uses Taste Communities Instead of Demographics
Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see...
Read Now09 2018 July
Cadbury Is The First Brand To Get Banned From Advertising To Kids
Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.
Read Now05 2018 June
Why Everyone Wants To Sell Everything As A Subscription
This week AirFrance became one of the first airlines to experiment with subscription pricing by announcing a new pre-paid travel product called Le Pass which...
Read Now26 2017 October
Snickers Launches Plan To Sell Candy Bars Based On Emotions
Forget using tech and big data for personalization – Snickers has a better idea … just let people tell you how they are feeling. The new versions...
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