05 2006 January
Aquafina Asks Consumers to Film their New Year's Resolution
Along with the new year comes the new year’s resolution, and marketers tired annual attempts to make their own products and services a part of...
Read Now14 2005 November
IMvertising in an Interruption Culture
We have been living in an interruption culture. Many authors, including Seth Godin, have rightly pointed out the pitfalls of interruption marketing in this environment. ...
Read Now16 2005 September
The New Game of TV Marketing
A rising trend with the coming fall lineup for US TV networks is the desire and necessity to make shows more interactive. Though the leap...
Read Now31 2005 August
Scariest Viral Marketing Campaign Ever
Movie marketing is always fun to watch, because in the midst of all the formulaic voice-overs in the same baritone predicting a hero or heroine...
Read Now10 2005 August
Read On – Why Print Magazines will Survive
I have been involved in enough campaigns to know that I am not my target audience. Now that I have passed from my 20s into...
Read Now31 2005 May
Content Creation – More than just Blogs
Content creation online is exploding, with over 53 million people (or 44% of all Internet users) having created and posted content online in 2004 –...
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