07 2005 December
The Consumer as Advertiser
With all of the attention devoted to the many new ways that consumers are finding to avoid advertising, from Tivos to popup blockers, one interesting...
Read Now27 2005 November
Passat Uses 120 Online Videos to Engage Users
About a month ago, I read about VW releasing a new microsite as part of their marketing for the new Passat where they would include...
Read Now26 2005 November
Interactive Moves the Agency "Line"
In a lively discussion of all the judges as part of the Caples Awards that I was in New York last week to help judge...
Read Now15 2005 November
The Word of Blog
Imagine if online media outlets only ran advertising that they agreed with? Of course, this level of censorship would never be tolerated (or legal), however...
Read Now14 2005 November
IMvertising in an Interruption Culture
We have been living in an interruption culture. Many authors, including Seth Godin, have rightly pointed out the pitfalls of interruption marketing in this environment. ...
Read Now11 2005 November
Sun Tries to Make Servers Sexy
A recent print ad from Sun about the Fire X4100 server is modeled on a Playboy centerfold spread and features images of the server and...
Read Now13 2005 October
Email Marketing Needs to Get Back to Basics
Yesterday I came across this box banner ad for the Room Store on the Washington Post homepage. As a consumer, I went to the Room...
Read Now28 2005 September
Fear Marketing
In the mail yesterday I came across a direct mail piece for www.basements.com with the warning "more hurricanes predicted" – aiming to convince me to...
Read Now16 2005 September
The New Game of TV Marketing
A rising trend with the coming fall lineup for US TV networks is the desire and necessity to make shows more interactive. Though the leap...
Read Now09 2005 September
Google Adsense vs. Yahoo/Overture Sponsored Search – An Advertiser's Review
As an advertiser from an agency who has worked with both systems for more than a year now, placing multiple client campaigns, here’s my take...
Read Now08 2005 September
Word of Mouth Marketing is not just Buzz
Whenever I describe the power of word of mouth marketing for clients, I’m careful to avoid putting the term "buzz" in the same sentence. While...
Read Now31 2005 August
Scariest Viral Marketing Campaign Ever
Movie marketing is always fun to watch, because in the midst of all the formulaic voice-overs in the same baritone predicting a hero or heroine...
Read Now30 2005 August
360 Degree Digital Influence
Though I consider myself a marketing-guy at heart … the past few years of my career have been spent working first in advertising agencies, and...
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