11 2005 November
Sun Tries to Make Servers Sexy
A recent print ad from Sun about the Fire X4100 server is modeled on a Playboy centerfold spread and features images of the server and...
Read Now13 2005 October
Email Marketing Needs to Get Back to Basics
Yesterday I came across this box banner ad for the Room Store on the Washington Post homepage. As a consumer, I went to the Room...
Read Now28 2005 September
Fear Marketing
In the mail yesterday I came across a direct mail piece for www.basements.com with the warning "more hurricanes predicted" – aiming to convince me to...
Read Now16 2005 September
The New Game of TV Marketing
A rising trend with the coming fall lineup for US TV networks is the desire and necessity to make shows more interactive. Though the leap...
Read Now09 2005 September
Google Adsense vs. Yahoo/Overture Sponsored Search – An Advertiser's Review
As an advertiser from an agency who has worked with both systems for more than a year now, placing multiple client campaigns, here’s my take...
Read Now08 2005 September
Word of Mouth Marketing is not just Buzz
Whenever I describe the power of word of mouth marketing for clients, I’m careful to avoid putting the term "buzz" in the same sentence. While...
Read Now31 2005 August
Scariest Viral Marketing Campaign Ever
Movie marketing is always fun to watch, because in the midst of all the formulaic voice-overs in the same baritone predicting a hero or heroine...
Read Now30 2005 August
360 Degree Digital Influence
Though I consider myself a marketing-guy at heart … the past few years of my career have been spent working first in advertising agencies, and...
Read Now26 2005 August
What Comes First – Creative or Media Planning?
An article released today from Media Life focuses on the rise of media planning and buying jobs in the market – with online recruiting website...
Read Now25 2005 August
Contextual Advertising – The Cure for Database Poisoning
Whoever has the misfortune of the email address bob@bob.com definitely hates me. If he exists, I’d like to apologize to him for the hundreds of...
Read Now31 2005 July
Local Radio Station Websites and The Death of Y100
This is old news, but being that I live in DC and haven’t been to Philly recently – I only just found out about the...
Read Now18 2005 July
RSSvertising, Newspaper's Last Hope
About 2 years ago, I probably installed my first popup blocking software. And I always remember The Washington Post as the last straw which drove...
Read Now06 2005 July
Opportunities for Marketing through Podcasting
When I was working in Australia with Royal & Sun Alliance, a large insurance company, we were called in to fix a disaster with a...
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