What would you do if you had to market a product that is competing with duct tape? Here’s a great 5 step strategy from the team at Adventure Tape … (1) Attack what people dislike about the market leader (duct tape leaves a sticky residue). (2) Get endorsed by media outlet targeting innovators (this story in Digital Trends). (3) Tell your story in a video (see the post). (4) Launch a movement to engage superfans (the product is currently for sale on Kickstarter). (5) Generate actual sales! (product is halfway to its sales target)
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