Travel & Tourism - Rohit Bhargava

Why The Future Of Travel & Destination Marketing Is All About Curation

February 15, 2011 by Rohit

Today content curation is rapidly finding roots in the highly immersive world of travel as more people share their personal experiences as a way to influence others on not only where to stay and what to do … but also where to go in the first place.
The Bottom Line: Curation is already transforming the way that people answer the all important question of where to go, but so far innovations are coming more from technology based startups rather than destinations themselves. In the near future, we will start to see more local, state and country tourism boards as well as convention and visitor bureaus using curation to better promote their destinations to all kinds of travelers.

The Tower Of London's Big Marketing Mistake

February 11, 2011 by Rohit

The Tower Of London is one of the most popular tourist attractions in London with many sources of tourist information proudly declaring its heritage as a place where hundreds of years of history have taken place, royalty have walked and prisoners have been tortured. It is this last point that awakens the imagination and captures … Read more

How A Curated Competition Helped Find A New Logo For DC

November 8, 2010 by Rohit

If you come to Washington DC as a tourist at any time of year, chances are you will spend at least a part of your trip visiting some of the most iconic museums and national buildings in the city. Outside of most of them are a collection of street vendors selling an assortment of life-sized … Read more

FIFA World Cup 2010 Marketing Roundup – 10 Marketing Lessons From South Africa

July 1, 2010 by Rohit

Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of the World Cup – most of the marketing that has accompanied the games has been played out and it’s a good time to try and look for some lessons from … Read more

Miss USA & The Ongoing Rebranding of Michigan

May 17, 2010 by Rohit

I have to admit I didn't think much of Michigan the first time I visited there. There is no shortage of not-so-great media coverage about the state and being a typical east coast kid, raised in the Washington DC area I never spent much time anywhere in the middle of the country. So when I … Read more

Marketing India With The Rickshaw Challenge Race

April 20, 2010 by Rohit

If you imagine what India looks like, chances are you will picture two things. The Taj Mahal (of course) and the organized chaos of the Indian roads. In most cities large and small, people, cows, bicycles, cars, elephants, trucks and scooters all coexist in a transportation ecosystem that has managed to work despite its complexity. … Read more

How To Take A Journey Instead Of A Trip

March 8, 2010 by Rohit

I used to hate slideshows. Not Powerpoint as many people call slideshows today, but the old style of slideshow. The one where you set up a carousel projector to show lots of little negatives encased in small cardboard frames to unwilling family and friends. If you are under a certain age, you probably won't know … Read more

7 Destination Marketing Tips For Selling Your "Experience"

December 17, 2009 by Rohit

What if what you are selling is neither a product or a service? Most marketing advice is distributed based on the assumption that you fit one of these two categories. The unfortunate gap between them is the large category of organizations or businesses that provide an experience – which are often left out. If you … Read more

Passport Marketing At The Berlin Wall

November 9, 2009 by Rohit

Today is the 20th anniversary of the fall of the Berlin wall and people across the world are focusing on this momentous day. Last week I was in Berlin and spent an afternoon looking at remnants of the Berlin Wall and its defining place in German history. As the German chancellor from the time (Helmut … Read more