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Arrival of the Bluetooth Billboard

The billboard is getting a makeover these days, as marketers get smarter about using the ultimate outdoor advertising vehicle to encourage more interaction with branded content.  CBS recently launched a billboard campaign in Grand Central Terminal train station in New York to promote several new shows in their fall lineup: "Shark," "Smith," "Jericho" and "The … Read more

Wikimapia, Google's Green Summer and Marketing Mashups

Wikimapia is one of the most recent mashups with Google maps getting a lot of love on lately.  The site is a global effort to get people to describe the places they live in the same way that Wikipedia has become a global encyclopedia of knowledge on nearly every topic in the world.  The … Read more

The Next Phase of Travel Marketing

I recently came across – a very cool website that has a compilation of short films about various locations across North America.  Unlike other video submission sites, the focus of Turn Here is about recruiting filmmakers into a professional community and allowing them to house their work in a more professional environment.  Better yet, … Read more

The Arrival of Product Placement on Blogs

Anyone in the marketing and advertising industry has probably followed the evolution of product placement on TV and in films with interest.  With the Tivo phenomenon changing how consumers view (or skip) the 30 second spot, some say the future of television is in product placements.  But what about product placement and sponsorship on blogs?  … Read more

Hilton Promotes a Better World, Starwood Promotes Better Style

Taking a look at the current promotions from two of the world’s largest hotel chains is an interesting snapshot of the different philosophical approaches each chain brings to their hotel operations.  Hilton launched their Be Hospitable campaign with a call to people around the world to just be nicer to each other.  Their campaign site … Read more

5 Ways Marketing Can Save the US Airline Industry

There are few other industries that have suffered as much across the board as airlines in America.  From bankruptcy to solvency to operational issues – flying domestically in the US is not what it used to be.  There are news stories about 30 million bags being lost, service deteriorating, employees protesting, and airlines folding.  Yesterday’s … Read more

Boeing Uses Blog to Counter Airbus Marketing

A recent post from the VP of Marketing for Boeing (Randy Baseler) illustrates the perfect way to use a blog for public relations and to get your corporate viewpoint transparently into the online dialogue.  It’s an ongoing challenge for Boeing to connect with consumers, considering most of the relationship a individuals have with the travel … Read more

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#1 WSJ & USA Today Bestselling Author

Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.


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