28 2006 April
Yet Another Boeing Opportunity
One of my favourite blogs out there is Randy’s Journal, from the VP of Marketing at Boeing. More than just liking his approach to the...
Read Now19 2006 April
Hilton Promotes a Better World, Starwood Promotes Better Style
Taking a look at the current promotions from two of the world’s largest hotel chains is an interesting snapshot of the different philosophical approaches each...
Read Now24 2006 March
5 Ways Marketing Can Save the US Airline Industry
There are few other industries that have suffered as much across the board as airlines in America. From bankruptcy to solvency to operational issues –...
Read Now18 2006 March
Boeing Uses Blog to Counter Airbus Marketing
A recent post from the VP of Marketing for Boeing (Randy Baseler) illustrates the perfect way to use a blog for public relations and to...
Read Now07 2006 February
Semapedia Shows the Promise of Mobile Marketing
In this month’s issue, Wired magazine asked several visionary thinkers to assign a new word to the future of the Internet. Paul McFedries, author of...
Read Now22 2006 January
Something Smells Good at IAD
In the baggage claim at Dulles Airport there are a few cafes selling the usual last minute snack fare. At IAD, and most other airports,...
Read Now11 2006 January
Priority Club Redefines the Travel Loyalty Program
About two months ago, my wife joined the pilot Buzz Agent program for the new Priority Club Any Hotel, Any Reward program. The travel industry...
Read Now03 2006 January
The New US Airways Missed WOM Opportunity
As part of the merger between US Airways and America West airlines announced in November last year (2005), they had an intriguing new decision to...
Read Now29 2005 November
Making Last Minute Travel Easier
The rising popularity of online travel planning has made every element of the organizing experience easier from research and coordination to deal-seeking and booking. Over...
Read Now25 2005 October
The Future of the Online Travel Industry
The online travel industry is one of the most competitive of any that I think exist online or offline today. In a market previously dominated...
Read Now21 2005 October
Starwood Launches a Katrina Online Relief Auction
I recently came across a great travel/advocacy campaign sponsored by Starwood Hotels and Resorts Worldwide (up from October 20-27). Taking the idea of donating your...
Read Now01 2005 July
Hyper-Targeting and Why TV will Lose Smart Advertisers
Orbitz Chief Marketing Officer Randy Wagner says [in this week’s BusinessWeek article – "Cable’s Big Bet on Hyper-Targeting] reaching consumers with ads they won’t skip...
Read Now16 2005 June
Online Moms and Travel Booking Online
On my way to a meeting in New York yesterday for a client in the travel industry, I started to consider the convergence of research...
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