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Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National Arts Marketing Project, a conference sponsored by the Americans for the Arts and designed to help art based organizations around the country use marketing to drive more engagement, subscriptions, and … Read more
Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be involved in, and you could arguably call my second book, though I am sharing author credit with 236 other authors I highly respect. The book is called Age of Conversation … Read more
I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding a book in your hands. More and more recently I have been books become a brilliant marketing tool for everyone, from political candidates to technology companies. Along the way, there … Read more
Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over, … Read more
There is a magic power that a growing number of people are starting to have. It’s happening all around us with social media and yet most of the time it is going without notice. I can now communicate with someone without communicating with them. I can tell them something without talking to them. And I … Read more
Like most bloggers, I struggle with true metrics for my blog. The problem isn’t so much about technology as it is about understanding what is useful to know about my blog to make it better and attract more of an audience. I’ve got lots of metrics that I can look at today, from my Technorati … Read more
For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the Summer Olympic Games in Beijing (on 08/08/08) and media attention is already starting to turn towards these Games in a more frenzied way. For several months now, I have been … Read more
How many sites are you currently registered for? Unless you are particularly organized with all your sites, usernames and passwords in one place – chances are there are probably too many to count. Among those dozens or hundreds of sites, there are a select few that you access everyday and the rest fall into your … Read more
As a marketing blogger with a fairly decent audience, I tend to make it onto a lot of marketing lists. And they are pretty popular these days. Sometimes it seems like each month I get placed on several of these new lists (along with the accompanying requests to include a list to the lists on … Read more
Since I launched my new book PNI, I have been getting emails, Facebook messages, Twitter updates and live feedback at events about what people liked and didn’t like about the book. These comments are a wealth of insight, but no one aside from me is getting the benefit of seeing them. Amazon reviews are the … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
