15 2018 June
How Brands Become Fixers Of Everything From Potholes To Fake News
Domino’s just started fixing potholes on roads, to help your pizza get delivered undisturbed. In response to news stories of kids getting fined by overzealous...
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11 2018 June
How To Reinvent A Brand: Lessons From Kodak, Blackberry and Crayola
This week Crayola branched out in a new direction by launching its own line of colorful beauty products. In the same week, Blackberry continued their...
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15 2018 March
Why We Love Fake Stories, Perfume That Smells Like Nothing And My Slides From SXSW
I spent the early part of this week at SXSW and one of the themes of my talk (see slides here) was our shifting relationship...
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09 2018 February
The Disruption Issue: Norway’s Olympic Curling Pants, Saudi Solar And Soap Fetishes
This week disruption was the theme in multiple stories featuring everything from new ASMR videos, to rocket launches to more than one story warning about...
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