13 2005 October
Email Marketing Needs to Get Back to Basics
Yesterday I came across this box banner ad for the Room Store on the Washington Post homepage. As a consumer, I went to the Room...
Read Now28 2005 September
Fear Marketing
In the mail yesterday I came across a direct mail piece for www.basements.com with the warning "more hurricanes predicted" – aiming to convince me to...
Read Now19 2005 September
Chrysler's Firehouse: Corporate Blog Gone Wrong
Perhaps aiming to avoid the mistakes of Dell in ignoring Jeff Jarvis’ blog comments and experience, Chrysler PR chief Jason Vines has taken a wide...
Read Now18 2005 August
Lessons from Dumb Spokesperson Campaigns
In the PR world, I have witnessed no better way to throw hundreds of thousands of dollars down the drain than to pay some expensive...
Read Now08 2005 July
One DM Firm that should Stay Offline
I recently got an email from a service called "Where Christians Meet" promising to help me find my soulmate. Intrigued at how I made it...
Read Now