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25 SXSW 2011 Panel Ideas Worth Getting Excited About

Every year the SXSW event starts the excitement around planning early by releasing their “panel picker” – an online interface that lists all the panel submission ideas for SXSW along with descriptions and offers anyone the chance to vote or comment on the panel choices. This feedback is then used by the planners of SXSW … Read more

FIFA World Cup 2010 Marketing Roundup – 10 Marketing Lessons From South Africa

Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of the World Cup – most of the marketing that has accompanied the games has been played out and it’s a good time to try and look for some lessons from … Read more

Q&A: Real Tips On Using Social Media To Promote An Event

Several months ago, I agreed to be part of an interesting social media event called the Corporate Social Media Summit that will bring together a big group of companies to share real stories about how they are actually using social media. Today I thought it would be interesting to ask a few questions to the … Read more

What You Don't Know About Surgeons

What if you only had to do your job once or twice per year? Apart from the tempting thought of how great your life would be without work, imagine the practical fact of how your skills that you use on a daily basis might be affected by only using them once or twice per year. … Read more

100 Ideas To Save The Planet (And What They Can Teach You)

For the next three days the World Bank here in Washington DC is hosting a world changing event that few people know about. Called the Development Marketplace – it is a gathering of organizations behind 100 innovative ideas from 50 different countries on how to save the planet. The ideas can affect everything from a … Read more

The World Business Forum Highlights The Power Of Passion

Earlier today the World Business Forum, one of the largest business events in the world, kicked off at the Radio City Music Hall in New York City. It was a fitting venue to host a range of visionary speakers that could rightly be called "rock stars" for their varied achievements in the world of business. … Read more

SXSW And The Power Of Nametags

I remember a cold morning in January, piling onto the Metro and heading with hundreds of thousands of other excited and frozen people to stand outside and watch the inauguration of Barack Obama. As you would expect, emerging in DC there were tons of vendors selling every kind of souvenir imaginable. Bobble head dolls, tshirts, … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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