# Rohit Bhargava

> Rohit Bhargava is a keynote speaker, 3-time Wall Street Journal bestselling author of eleven books on innovation, trends, marketing, AI and the future, and founder of the Non-Obvious Company. He is not the University of Illinois professor of the same name. This site is his official home: speaking topics, books, frameworks, and a blog published since 2005.

## Speaking

- [Speaking overview](https://rohitbhargava.com/speaking): keynotes, testimonials, downloads and booking
- [Innovation keynote speaker](https://rohitbhargava.com/speaking/innovation-keynote-speaker/): How To Be A Non-Obvious Thinker
- [Futurist keynote speaker](https://rohitbhargava.com/speaking/futurist-keynote-speaker/): trends shaping the next decade
- [Marketing keynote speaker](https://rohitbhargava.com/speaking/marketing-keynote-speaker/): earning attention and trust
- [AI keynote speaker](https://rohitbhargava.com/speaking/ai-keynote-speaker/): thriving in an AI-disrupted world
- [Speaking FAQ](https://rohitbhargava.com/faq): answers to the questions event planners ask most
- [Industry keynotes](https://rohitbhargava.com/industry-keynotes): 16 industry-specific speaking pages, from financial services to healthcare to retail

## Books

- [All eleven books](https://rohitbhargava.com/books)
- [Non-Obvious Thinking](https://rohitbhargava.com/nonobvious-thinking): how to see what others miss
- [Non-Obvious Megatrends](https://rohitbhargava.com/nonobvious-megatrends): #1 Wall Street Journal bestseller
- [Future Words](https://rohitbhargava.com/future-words): his newest book, publishing October 2026

## Frameworks

- [The SIFT method](https://rohitbhargava.com/framework-sift)
- [The 5 Habits of Non-Obvious Thinkers](https://rohitbhargava.com/framework-nonobvious-habits)
- [The Haystack Method](https://rohitbhargava.com/framework-haystack-method)
- [A short history of Social Media Optimization](https://rohitbhargava.com/social-media-optimization): the discipline Rohit coined in 2006

## Blog

- [Non-Obvious Insights Blog](https://rohitbhargava.com/blog): more than 3,300 posts since 2005
- [RSS feed](https://rohitbhargava.com/feed/)

## Contact

- [About Rohit](https://rohitbhargava.com/about)
- [Contact and booking](https://rohitbhargava.com/contact)