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One of the more popular blogs on marketing and PR today is Media Orchard. Scott’s "Pick of the Orchard" are very useful daily posts on the top five or so marketing and PR related links worth reading online. Piers does the same thing on marketing news and trends on both PSFK and Marktd. Every once … Read more
Since websites have become primary information sources about companies and products in the late 90s, integrated marketing teams have been using web analytics to mine data about users and translate this into trend information and ammunition for testing the usability of websites. One metric in particular that almost all marketing teams pay attention to are … Read more
The Trend:The same perceived lack of structure on the web that originally led Jerry Yang to create the first Yahoo Internet Directory is causing one of the most prevalent trends online today, the rise of human search filters. Search engines are getting more sophisticated as algorithms get refined for every new spammers trick – to … Read more
I tried out Grokker today, the latest release from Yahoo! offering a "visual search" tool that groups search results contextually into circular clusters. Despite a somewhat clunky visual interface with some strange mouseover behaviours, it definitely has promise for giving users a more intuitive way to use online search more powerfully to hone in on … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
