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6 Ways Ford Is Finding Its Own Voice

Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program to get 100 influencers to take the car on an extended test drive for 6 months as part of the Ford Fiesta Movement. The event was a gathering designed to … Read more

Marketing To The Social Media Reverb

About six months ago in the NY Times, Clive Thompson published "The Brave New World Of Digital Intimacy" – one of the most brilliant explorations of the cultural context of social media written to date (and well worth a read if you have not yet seen it). In the article, he talked about the idea … Read more

Why Government Needs Social Media NOW

Recently there has been some talk on a few other DC-based social media consultant blogs about the rise of "Government 2.0" and whether the so-called experts in the space really deserve that title. Yet for all this attention on expertise in social media (justified or not), those of us who at least work and provide … Read more

Got Controversy? Why Your Brand Needs One Today

A recently released book that I contributed to asked the question with it’s subtitle, "why don’t they get it?" It’s a fitting question today, as brands are often divided into those that understand the power of conversation and those that don’t. Slowly, however, brands are adding their names to the ranks of those that get … Read more

4 Ways Social Media Could Save The Arts

Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National Arts Marketing Project, a conference sponsored by the Americans for the Arts and designed to help art based organizations around the country use marketing to drive more engagement, subscriptions, and … Read more

Buy My Second Book Today (And Save The World)

Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be involved in, and you could arguably call my second book, though I am sharing author credit with 236 other authors I highly respect. The book is called Age of Conversation … Read more

The Softer Side Of Measuring Social Media

How do you measure your social media efforts? How should you? Most people in the industry talk generally about measuring engagement as a concept and cite examples such as time spent on a site or number of comments, or inbound links as ways to track this. Others talk about ad equivalency (ie how much you … Read more

The Great #080808 Beijing Olympic Twitter Campaign Catches Fire

Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over, … Read more

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#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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