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5 Ways To Use Twitter's New List Feature For Marketers

There is no denying that Twitter has had a huge impact on how marketers are thinking about using social media tools for marketing. One thing that is most interesting about it, however, is how the site has managed to avoid overcomplicating itself with more features. Twitter is simple, and it just works. Of course the … Read more

9 Fatal Flaws of Doing PR With Social Media: Exclusive Webinar!

When it comes to social media, it sometimes seems the only thing more plentiful than free advice is bad advice. Anyone with a newly minted blog and a Twitter account with a couple thousand followers seems ready to self-describe themselves as "social media guru" (which I feel like I should find offensive both as a … Read more

The World Business Forum Highlights The Power Of Passion

Earlier today the World Business Forum, one of the largest business events in the world, kicked off at the Radio City Music Hall in New York City. It was a fitting venue to host a range of visionary speakers that could rightly be called "rock stars" for their varied achievements in the world of business. … Read more

Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ?

Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other short messages are shared. To say there is a flood of content being created online now seems like a serious understatement. Until now, the interesting thing is that there are relatively few technologies or tools … Read more

9 Ways For Luxury Brands To Use Social Media

Late last week I had the opportunity to be part of a unique event for the Washington DC area. Dubbed "All Access Fashion" – the three day event was part of Washington's response to NY's Fashion Week and featured many luxury retailers participating in runway shows and customer events hosted at one of the largest … Read more

6 Lessons From the Best Marketing Campaign Ever

Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a Grand Prix award in three categories simultaneously–direct, cyber and PR– something that had never happened before in the 50+ year history of the show. Contrary to what you might expect, … Read more

Why Google & Virgin America's Online Scavenger Hunt Campaign Rocked

Early this morning Google Apps partnered with Virgin America to launch a unique campaign where they invited people taking Virgin America flights all day, as well as those sitting on computers at home or work to participate in an online scavenger hunt for clues to answer questions they would pose at you on a website … Read more

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Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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