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5 Strategies For Naming Your Business

Earlier this year, an issue of Fast Company magazine featured an interesting article by Chip and Dan Heath talking about the art of brand names. They focused on Lexicon, one marketing agency with a track record for creating iconic brand names like Blackberry and the Colgate Wisp. The process they uncovered is part science, part … Read more

The $1 Million Specialization Question

Of all the small business marketing issues that I have spoken with colleagues or clients with, there is one that seems to come up with regularity. This so-called million dollar question is around the tricky topic of whether to specialize or talk about your services or products more broadly. On the plus side, if you … Read more

5 Steps To Surviving A Brand Crisis

Late last year a crippled Carnival Cruise ship was brought into port with thousands of disgruntled customers. Their vacations were ruined, they were stuck at sea and the media was having a field day covered their plight and the potential downside of the entire category of cruising. If you were Carnival, what would you do? … Read more

6 Lessons From Jim Collins On Becoming Great

One of the most dynamic speakers you will ever hear at a live event is legendary business thinker and author Jim Collins. Through is best selling books and many talks at some of the world's largest business events, he often shares wisdom that is driven by his vast experience, but also easily understood and implementable … Read more

What Is The ROI Of A Conversation?

Most students of any business course are taught constantly about the importance of having a good Return on Investment. Whether that "investment" is measure in dollars or in time that you or your employees spend trying to do something, we are taught that the benefit must be tangible when it comes back to your business. … Read more

The Accountant And The Builder

This is a story about whether social media actually works to sell your business to new customers. As a “digitally-savvy” customer, I was confronted recently with the personal challenge of finding a service provider to work with in two entirely different industries. The first was an accountant, and the second was a builder for a … Read more

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#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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