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The 4 Principles Of Delusional Economics

When it comes to economic theories, there is plenty of fascination in the business world around how to explain what drives business and purchasing activities. Behavioural economics, the field of economics concerned with examining why people behave the way they do when it comes to their purchasing behaviour, is hot right now.  Bestselling books like … Read more

The Captive Audience

We spend a lot of time in marketing thinking about how we might engage our customers to pay attention to what we have to share. In the best cases, we are not just interrupting them, but instead offering a message and content that solves a real problem. Nearly every time you might imagine this situation, … Read more

A Business Lesson From The Australian Outback

There are several kinds of trees in the Australian outback that need fire in order to survive. The seeds of these trees won’t germinate unless the outer shell of the seeds are burned off by a bush fire.  For thousands of years, this process happened naturally. The aboriginal populations who lived in those areas recognized … Read more

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Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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