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In the mail yesterday I came across a direct mail piece for www.basements.com with the warning "more hurricanes predicted" – aiming to convince me to waterproof my home.  I can only hope that this piece was created before recent tragedies and not a deliberate attempt to cash in on the misfortune of others.  But it … Read more

Photoshop had some great PR this weekend, from very unexpected sources.  On Sunday evening, during the premieres for two of the most popular shows on televison: Desperate Housewives and The West Wing – characters in both shows were dealing with documents and mentioned having the ability to use Photoshop to change them.  In Desperate Housewives, … Read more

Waiting until the last minute for anything is a way of life, one that is instilled in each of us through our many years of education — elementary through university.  Sure, it would be smarter to do things ahead of time, plan things out … but when it comes to school work, and eventually, "real" … Read more

In a MarketingVox piece posted today, Jennifer Nastu explores the relative importance and respect offered to interactive marketing professionals in both the marketing world, as well as in "mainstream agencies."  I work at a mainstream agency right now.  I have worked in pure interactive agencies in the past.  The question is, has a rise in … Read more

Shari Kurzrok, a friend and colleague of mine is in need of an immediate liver transplant over the next few days or else she will die.  Please help by visiting the blog we set up for her at https://helpshari.typepad.com and spreading the word across the PR and Advertising community and beyond.  Excerpt from the blog: … Read more

Random is the New Order — Welcome to a life less orderly. As official soundtrack to the random revolution, the iPod Shuffle takes you on a unique journey … Lose control. Love it. If Seth Godin is right about every marketer needing to tell a story (to help consumers believe their own lies) – then … Read more