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The Metropolitan Opera's Big Marketing Experiment

This weekend I headed to the movie theater to see A Night at the Museum, and before the film there was preview for the Metropolitan Opera’s new initiative — Saturday Matinees Live in HD at local theaters around the world.  I have to admit, what first caught my attention in the trailer was the multiple … Read more

A Recap of 2006 on Influential Interactive Marketing

Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you extreme pain, please close this window now and come back tomorrow.  For all the rest of you, it’s the holidays and a quick glance around the marketing blogosphere will show … Read more

Word of Mouth and the Churi Wala: Marketing in India, Part II

Shopping in India can be a bewildering experience.  Aside from the completely westernized shopping megamalls that are popping up all over large cities here, there are still thousands of stalls, streetside vendors, underground markets and bazaars selling just about everything imaginable.  Lajpat Nagar in Delhi is one of these types of places, full of stores … Read more

The Plight of the Puppetmaster: Marketing in India, Part I

In Jaipur at the Alsisar Haveli, I met a young puppetmaster and his ten year old brother.  Together they performed puppet shows outside the main restaurant at the Haveli, with the older brother expertly controlling the puppets with every finger of both hands behind a curtained backdrop, and the younger brother playing the dholak in … Read more

Idea Bar: Marketing with Soundbombs

In this month’s issued of Wired Magazine, there was a profile of Soundbombs, an innovative new concept designed to merge audio with physical experiences to bring a new dimension to just about anything from billboards to art.  As unique as the concept is, the distribution strategy is even more so … with Felix Beck, creator … Read more

Hyatt Offers Wake Up Calls from Christie Brinkley

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz In an interesting new promotion from Hyatt for Gold and Diamond members, you can go online to www.hyattwakeup.com and schedule a personalized wake up call from a friend or family member, or choose to have a standard … Read more

Idea Bar: Printable Micro-Region Maps

I hate unfolding maps.  That’s where this Idea Bar post starts, because unfolding maps and trying to pinpoint your location is near impossible on those huge maps available from AAA or many others.  Google Maps and Mapquest are ideal solutions for turn by turn driving directions from one place to another, but they fall far … Read more

NYC Chefs Launch ChefsRightsNow.org as a Wakeup Call for New Yorkers

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz New York City is home to some of the finest Italian restaurants in the world, yet a growing challenge for many of these restaurants is consistently filling their tables.  In an effort to remind consumers of the … Read more

IdeaBar: Travel Guides On Demand

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz In the midst of planning a trip to India, I am in the process of doing what countless others do when planning a trip nationally or internationally … browsing the bookshelves and looking for the best books … Read more

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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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