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The Plight of the Puppetmaster: Marketing in India, Part I

In Jaipur at the Alsisar Haveli, I met a young puppetmaster and his ten year old brother.  Together they performed puppet shows outside the main restaurant at the Haveli, with the older brother expertly controlling the puppets with every finger of both hands behind a curtained backdrop, and the younger brother playing the dholak in … Read more

On Adventure in India – Back on Dec 15th

For the next few weeks, I will be travelling through India on a combination of work and holiday.  Rather than trying to find a guest author or some other poor sap to "hand over the keys" to the Influential Interactive Marketing blog, I have decided to hang up the equivalent of a "gone fishing" sign … Read more

Ideas for Marketing with Fantasy Games Online

On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that offer an alternative to Fantasy Football.  Now officially giving up on my Fantasy Football team after losing my two star players in back to back weeks to season ending injuries, … Read more

A Gallery of Marketing and PR in Second Life

The virtual world has been getting a lot of coverage in the real world these days.  Second Life is becoming the new poster child for the rising popularity of avatars and virtual personalities that real people are taking on, and every day it seems there is a new development that causes those in marketing and … Read more

5 Case Studies in Reinventing Book Marketing

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry publication over the last few weeks will yield more than a few examples of how authors and publishers are getting smarter about marketing.  As more and more outlets compete for … Read more

Ritz Camera Puts Carmen Electra Behind the Lens

In a promotion for charity announced yesterday and noted on the Cancer Blog, Ritz Camera will partner with Carmen Electra to promote two new printing services, standard square print sizes of 5" and 6", and the ability to also get large prints in 1 hour (previously unavailable).  Aside from the interesting partnership with Head for … Read more

Zidane and the "Headbutt of God"

The top two terms on Technorati all day have been Zidane and Zidane headbutt.  This is the headbutt heard around the world.  The headbutt that created a media circus and is, surprisingly, fueling an interest in soccer in America that hasn’t happened for the past few weeks of World Cup play or even in the … Read more

What Marketers have Forgotten about Domain Names

Ten years ago, a good domain name was the most important thing in the world.  Companies bid millions of dollars to get the right domain name, legal battles ensued over who should rightfully own a domain, and registering the right domain name was usually the first step in launching a company, campaign or new tagline.  … Read more

The Carnival of Marketing – Call for Submissions

One of the more popular blogs on marketing and PR today is Media Orchard.  Scott’s "Pick of the Orchard" are very useful daily posts on the top five or so marketing and PR related links worth reading online.  Piers does the same thing on marketing news and trends on both PSFK and Marktd.  Every once … Read more

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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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