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I don't actually have a degree in Irish Poetry. I share this because recently at a few events I may have mistakenly mentioned that I did. See, I studied English literature at Emory University in the late 90s. While there, I took exactly two elective classes specifically on Irish literature and as most people who … Read more
FINAL UPDATE: This process did not go as expected for me and there are several downsides to converting your profile to a page. Read my update at the end of this post for why you may NOT want to do this before you make a decision – it includes some things I wish I knew … Read more
Personal branding has a branding problem. If most people in business today were asked to describe someone who had a personal brand, the first image that often comes to mind is of the often-ridiculed "social media guru" persona – someone who talks endlessly about social media and is well known online for it, but has … Read more
Who is the most influential person online? That is the tantalizing question behind the Influencer Project, a brilliantly conceived marketing campaign from Fast Company magazine dedicated to getting people to engage with the idea of online influence and pass along their participation to their entire social networks. The Influencer Project is a simple site that … Read more
I remember a cold morning in January, piling onto the Metro and heading with hundreds of thousands of other excited and frozen people to stand outside and watch the inauguration of Barack Obama. As you would expect, emerging in DC there were tons of vendors selling every kind of souvenir imaginable. Bobble head dolls, tshirts, … Read more
Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a Grand Prix award in three categories simultaneously–direct, cyber and PR– something that had never happened before in the 50+ year history of the show. Contrary to what you might expect, … Read more
There are generally three kinds of ideas. The most popular two are the ones that you act on right away and those that you never do anything about. Those are the majority. Most of us love the third kind. Those are the ideas that are too big or complex or important to do quickly, but … Read more
If there is one thing you can learn from Dan Schawbel, it's how to choose a niche and own it. He's a 20-something social media consultant for EMC as his day job, but over the past several years he has focused his blog and extracurricular work on becoming a personal branding expert for the millennial … Read more
Did you ever realize that actors in films are essentially short term employees? The model for big Hollywood films is that actors lend their personal brands to a film as much as their acting ability, and in return the studios leverage those personal brands to get people interested in seeing a film. It is a … Read more
Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
