23 2024 February
The African Media Streaming Brand That Just Turned Down $1.7B
One of the most famous streaming media brands in the world is one that you may not have ever heard of. It’s called MultiChoice and...
Read Now22 2024 January
Mean Girls Fans Outraged to Discover the Movie Is a Musical
There was a time in my life when I would experience a movie in a theater without ever having seen a trailer for it. I...
Read Now11 2024 January
Mickey Mouse Enters the Public Domain … Here’s What It Means
The first big meme of the year is Mickey Mouse finally entering the public domain, which means creators can use the iconic Disney character to...
Read Now24 2023 October
New Wiggles Documentary Offers Up Exactly the Radical Optimism the World Needs Right Now
They say meeting your heroes never ends well. But they have never met the Wiggles. This week at SXSW Sydney I was able to attend...
Read Now14 2023 October
SXSW Sydney and a Sneak Peek at the Non-Obvious Podcast
Next week I'll be back in Australia speaking at the international edition of SXSW in Sydney. In addition to doing a Featured Session, I'll be recording two episodes LIVE from the stage for my upcoming Non-Obvious Show podcast (launching later this year).
Read Now24 2023 July
Why Barbie Isn’t the Biggest Movie Marketing Story This Week
This week every marketing publication is talking about the movie marketing for Barbie, celebrating their “dizzying array of partnerships” and all the memes, parodies and brand...
Read Now26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
Read Now08 2018 November
Why Do Critics Hate Movies That Real People Love?
The Queen-inspired film Bohemian Rhapsody film was poorly rated by critics, yet became a big box office hit. Earlier this year, the same thing happened to Hugh...
Read Now03 2018 October
How Black Mirror Might Predict The Future Of Storytelling
This week I made my annual trek to Snug Harbor on Staten Island for the Future of Storytelling conference. I make it a point to come every...
Read Now12 2018 August
Why Netflix Uses Taste Communities Instead of Demographics
Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see...
Read Now01 2018 August
Binge Rooms: The Ultimate Immersive TV Experience
Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me...
Read Now15 2018 July
How The Backlash Of Superfans Might Ruin Entertainment For The Rest Of Us
Logan director James Mangold is worried that “the fear of upsetting an eager mob” of online fans might drive smart, creative people out of creating...
Read Now13 2017 September
What A List Of The Most Streamed Star Trek Episodes Means
Just ten days before the highly anticipated Star Trek: Discovery finally premieres, Netflix released a timely list of the most frequently re-watched Star Trek episodes. If you are...
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