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Dedicated To Helping Readers
Be More Interesting
Since 2004.

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post thumbnail for 7 Tips for Making Your Website Non-Obvious (and Interesting)

18 2025 July

7 Tips for Making Your Website Non-Obvious (and Interesting)

Updating a website is one of my least favorite things to do as an entrepreneur. It just takes so much time. But if you’ve ever...

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post thumbnail for Geotagging, Virtual Earth, and Local Search

19 2005 August

Geotagging, Virtual Earth, and Local Search

With all the recent press about the largely two player race towards local search with Yahoo and Google battling for control of the bulk of...

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post thumbnail for Lessons from Dumb Spokesperson Campaigns

18 2005 August

Lessons from Dumb Spokesperson Campaigns

In the PR world, I have witnessed no better way to throw hundreds of thousands of dollars down the drain than to pay some expensive...

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post thumbnail for Yahoo Taps Celebrities to Blog about Cancer

17 2005 August

Yahoo Taps Celebrities to Blog about Cancer

In a fascinating combination of blog culture and pop/celebrity culture (something Yahoo is getting better and better at – probably thanks to Terry Semel) –...

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post thumbnail for The Rule of Recency – Why Updating Content Matters

16 2005 August

The Rule of Recency – Why Updating Content Matters

A recent ad in the Washington Post takes aim at the Monster.com’s of the Internet who have taken away ad revenue from job classified ads...

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post thumbnail for Who wants to be an Interactive Marketer?

15 2005 August

Who wants to be an Interactive Marketer?

In a MarketingVox piece posted today, Jennifer Nastu explores the relative importance and respect offered to interactive marketing professionals in both the marketing world, as...

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post thumbnail for Getting the Domain Name You Always Wanted

12 2005 August

Getting the Domain Name You Always Wanted

Between 5 to 7 years ago, domain name registration was hot as a get-rich-quick scheme.  People were registering large groups of domain names, random acronyms,...

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post thumbnail for Linking to the "Deep Web"

11 2005 August

Linking to the "Deep Web"

There is a part of the Internet that is closed to public eyes, available only to subscribers and registered site users — the "deep web." ...

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post thumbnail for Read On – Why Print Magazines will Survive

10 2005 August

Read On – Why Print Magazines will Survive

I have been involved in enough campaigns to know that I am not my target audience.  Now that I have passed from my 20s into...

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post thumbnail for All Marketers are Bullshitters?

04 2005 August

All Marketers are Bullshitters?

Mastering the art of bullshit used to be a badge of respect in college.  After all, who wouldn’t want to have the ability to write...

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post thumbnail for 6 Smart Agency Rules for Winning Presentations

01 2005 August

6 Smart Agency Rules for Winning Presentations

One of the best takeaways from the Ad-Tech conference a few weeks ago for me was a point Guy Kawasaki made in his very entertaining...

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post thumbnail for Local Radio Station Websites and The Death of Y100

31 2005 July

Local Radio Station Websites and The Death of Y100

This is old news, but being that I live in DC and haven’t been to Philly recently – I only just found out about the...

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post thumbnail for Announcing a Blog Social Network Experiment

27 2005 July

Announcing a Blog Social Network Experiment

Connecting with an influential group of individuals is a necessary component of every viral marketing campaign.  In any social network, there are the groups of...

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post thumbnail for The Personal Reputation Tourism Phenomenon

25 2005 July

The Personal Reputation Tourism Phenomenon

I love the concept of financial tourism – a term referring to the act of logging into an electronic bank account to "visit" your money...

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