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18 2025 July
7 Tips for Making Your Website Non-Obvious (and Interesting)
Updating a website is one of my least favorite things to do as an entrepreneur. It just takes so much time. But if you’ve ever...
Read Now19 2005 August
Geotagging, Virtual Earth, and Local Search
With all the recent press about the largely two player race towards local search with Yahoo and Google battling for control of the bulk of...
Read Now18 2005 August
Lessons from Dumb Spokesperson Campaigns
In the PR world, I have witnessed no better way to throw hundreds of thousands of dollars down the drain than to pay some expensive...
Read Now17 2005 August
Yahoo Taps Celebrities to Blog about Cancer
In a fascinating combination of blog culture and pop/celebrity culture (something Yahoo is getting better and better at – probably thanks to Terry Semel) –...
Read Now16 2005 August
The Rule of Recency – Why Updating Content Matters
A recent ad in the Washington Post takes aim at the Monster.com’s of the Internet who have taken away ad revenue from job classified ads...
Read Now15 2005 August
Who wants to be an Interactive Marketer?
In a MarketingVox piece posted today, Jennifer Nastu explores the relative importance and respect offered to interactive marketing professionals in both the marketing world, as...
Read Now12 2005 August
Getting the Domain Name You Always Wanted
Between 5 to 7 years ago, domain name registration was hot as a get-rich-quick scheme. People were registering large groups of domain names, random acronyms,...
Read Now11 2005 August
Linking to the "Deep Web"
There is a part of the Internet that is closed to public eyes, available only to subscribers and registered site users — the "deep web." ...
Read Now10 2005 August
Read On – Why Print Magazines will Survive
I have been involved in enough campaigns to know that I am not my target audience. Now that I have passed from my 20s into...
Read Now04 2005 August
All Marketers are Bullshitters?
Mastering the art of bullshit used to be a badge of respect in college. After all, who wouldn’t want to have the ability to write...
Read Now01 2005 August
6 Smart Agency Rules for Winning Presentations
One of the best takeaways from the Ad-Tech conference a few weeks ago for me was a point Guy Kawasaki made in his very entertaining...
Read Now31 2005 July
Local Radio Station Websites and The Death of Y100
This is old news, but being that I live in DC and haven’t been to Philly recently – I only just found out about the...
Read Now27 2005 July
Announcing a Blog Social Network Experiment
Connecting with an influential group of individuals is a necessary component of every viral marketing campaign. In any social network, there are the groups of...
Read Now25 2005 July
The Personal Reputation Tourism Phenomenon
I love the concept of financial tourism – a term referring to the act of logging into an electronic bank account to "visit" your money...
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